Australia Wine Consumer Observatory 2021

The one-stop shop for businesses selling wine in Australia

Inform your Australia market strategy

The insights provided in the Australia Observatory will support business to:

Understand trends in wine consumer behaviour
Align wine brand strategy with consumer needs
Plan marketing communications investments
Inform product listing and focus priorities
Guide innovation and NPD – including in sustainable, organic, lower alcohol and alternative wines
Target and position wine brands with wine drinkers segments ‘Australia Portraits’
Evaluate routes to market and sales channels
Monitor wine brand, country & region of origin and varietal trends
Evaluate wine packaging trends
Evaluate label designs against consumer preferences
Inform targeting and positioning of sparkling wine

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Deliverables 2021:

	Report and data deliverables	Webinar presentations
January	Australia Wine Landscapes: Comprehensive market overview with full tracking data tables in Excel (2020 edition) Australia Wine Packaging Formats (2020 edition) Australia Wine Consumer Trends in the Covid-19 Era (2020 edition) Australia Wine Label Designs (2020 edition) Australia Portraits: Wine consumer segmentation with full profiling data tables in Excel (2019 edition)
February	Australia SOLA: Opportunities in sustainable, organic and alternative wines (2021 edition) Australia Low- and No-alcohol Wine Opportunities (2021 edition)	Wine Consumer Trends in the Australian Market Now available online
March	Australia E-commerce, online and DtC for Wine (2021 edition)	SOLA (sustainable, organic, lower / no alcohol and alternative) Wine Opportunities in the Australian Market Now available online
April	Wine Brand Power in the Australian Wine Market (2021 edition)
May

July
August		Wine Branding & Labelling in the Australian Market
September	Sparkling Wine in the Australian Market (2021 edition)
October	Australia Wine Landscapes: Comprehensive market overview with full tracking data tables in Excel (2021 edition)
November	Australian Portraits (2021 edition)
December

Please note all webinars are exclusive to Observatory and All Access clients. If you’d like to purchase access to the webinar, please email reports-shop@wineintelligence.com to enquire

Pricing:

AUD 17,400 + GST
AUD 11,400 + GST Academic and smaller business (fewer than 20 employees) rate

REQUEST A CALL BACK

If you would like to be contacted regarding any of our services, please register your interest below and a member of the Wine Intelligence team will be in touch shortly:

“The dedicated team at Wine Intelligence keep delivering time after time. It is their strategic advice and methodical research capabilities that have helped lead us in the clear direction we have today. The global research undertaken by Wine Intelligence for Casella Wines has led to building strong consumer insights for our [yellow tail] brand so we have focus on developing a global strategy to deliver continuous growth and profit.“

– Casella Family Brands

“Wine Intelligence provides us with insights for our key markets around the globe. An invaluable resource – the reports are thorough, easy to digest and the team are willing and able to provide time and context to help us turn the data collected into strategic plans. We can then continue to build our understanding of how our brands are not only perceived but evolving in multiple markets.”

– Australian Vintage Ltd

“We find the Wine Intelligence reports clear and insightful, and they are widely used by a range of people in our business. The deep expertise of the team in covering the wine industry all around the world is extremely valuable. As well as the country reports, the special reports and topic deep dives are great at clarifying many of the key issues in wine.”

– Pernod Ricard

“The Wine Intelligence label classification has proved a very helpful way of thinking about our brand portfolio and where each label sits within it – allowing us to identify areas of opportunity for innovation and providing justification for label refreshes to stay competitive.“

– Constellation Brands

“Wine Australia has worked with Wine Intelligence for a number of years to monitor and track consumer attitudes and perceptions towards Australian wine in key markets around the world. The insights provided have assisted in highlighting opportunities for Australian wine as well as identifying areas of concern.“

-Wine Australia

“If your goal is to succeed in the global wine market then there is no better source of structured insight than Wine Intelligence. From in depth consumer segmentation across major markets, to regular global tracking of key behaviour and attitudinal metrics, Wine Intelligence provide the foundations necessary for any wine company to adopt a strategic approach to brand building”

-Taylors

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