Younger LDA wine drinkers in the US seek reassurance cues from wine labels
…to test the impact and effectiveness of your wine label versus current designs or against market competitors, the next wave of Wine Intelligence Vinitrac® global is fielding in October 2021….
Why is wine brand awareness declining in Australia?
…most widespread decline in wine brand awareness among regular wine drinkers of any wine market, according to the latest Wine Intelligence Vinitrac Australia consumer survey data from March 2021, released…
Are wine brands built in the on-trade?
…wine drinkers tell us in our Vinitrac® survey, we see that consumers drink wine at home at around twice the frequency than they do in bars and restaurants. So, at-home…
Brazil Wine Consumer Observatory 2021
…Wine Intelligence team will be in touch shortly: “As informações geradas pela Wine Intelligence através da pesquisa Vinitrac foram e continuam sendo de grande utilidade durante o planejamento de 2018…
Brazil’s wine drinking population expands
…in 2020, according to the most recent Vinitrac® survey from October 2020. The Wine Intelligence Brazil Wine Landscapes 2021 report, published this week, reveals that consumers over 35 years of…
What we do
…our insights? The global wine consumer survey In addition to qualitative research methods and secondary sources, many of our insights are gained through Vinitrac®, our wholly-owned global survey of wine…
UK wine drinkers become less influenced by wine descriptors
…consume wine – more often without food these days. However, the latest information from our UK Vinitrac® consumer survey is that the pandemic may also be adjusting the purchase cues…
Release des Wine Intelligence COVID-19 Deutschland Report als Open Source
…Wir haben schnell reagiert! Seit Ende Februar enthalten unsere weltweiten Vinitrac® Befragungen von Weintrinkern ergänzende COVID-19 Tracking-Fragen. Die Ergebnisse dieser ersten Erhebungswelle wurden ab April 2020 veröffentlicht und stehen für…
No quick recovery in UK wine drinker intention to return to socialising
…just that, and Wine Intelligence’s Vinitrac® Global is no exception. Back in April we surveyed wine consumer attitudes in 14 major wine consumption markets about more general activities in life,…
Where wine brands have power
…in Wine Intelligence Vinitrac® Global, our survey of wine consumers which has been running since 2007. Recently, we ran an analysis of over 25,000 interviews across 26 countries, collected over…
What’s the damage for UK on-trade?
…be using July’s Vinitrac® UK survey to track consumer confidence and sentiment following the planned reopening of the UK on-trade early next month. We will be measuring who has gone…
Common experience, different response?
…in the US even – and now during lockdown they are drinking wine at more occasions consistently across all markets. Source: Wine Intelligence Vinitrac® Global, Mar ’20 (23rd March 2020…
Post-virus, how will our behaviour change?
…running around my head ever since we started getting in the results of a suite of new questions we designed for our global wine consumer survey, Vinitrac®. For context, Wine…
Wine consumers in Brazil adapt their behaviour
…case numbers take off again We have just received an initial dataset for Vinitrac® Brazil, which collected data from drinkers of imported wine drinkers in Brazil from 18th March to…
The new habits of the post-virus world
…this virus crisis has passed, we are asking a series of new questions in our Vinitrac® Global survey of wine drinkers in key consumption market around the world. These interviews…