Younger LDA wine drinkers in the US seek reassurance cues from wine labels
…to test the impact and effectiveness of your wine label versus current designs or against market competitors, the next wave of Wine Intelligence Vinitrac® global is fielding in October 2021….
Brazil Wine Consumer Observatory 2021
…Wine Intelligence team will be in touch shortly: “As informações geradas pela Wine Intelligence através da pesquisa Vinitrac foram e continuam sendo de grande utilidade durante o planejamento de 2018…
What we do
…our insights? The global wine consumer survey In addition to qualitative research methods and secondary sources, many of our insights are gained through Vinitrac®, our wholly-owned global survey of wine…
Press release: Canadians becoming more knowledgeable about wine and more careful about alcohol consumption
…Canada as well as segmented into English-speaking Canadian regular wine drinkers and Québécois regular wine drinkers – all gathered in Wine Intelligence’s Vinitrac® Canada consumer surveys. This increase in recalled…
Press release: Frequent wine drinking population in the US in decline, led by younger consumers, though overall participation in wine category up
…wine drinkers, Wine Intelligence Vinitrac® data shows that younger consumers who remain in the regular wine drinking population are more highly involved, adventurous and higher spending wine drinkers than more…
Vinitrac®
…the upcoming Vinitrac wave, please fill in the form below: Vinitrac® markets We conduct regular omnibus wine drinker surveys in 35 markets, with our geographical scope continuously expanding. Our current…
Press release: The Indian wine landscape is dominated by Millennials who are still learning about wine but enthusiastic drinkers
…about the wine market, consumption behaviours, attitudes and relationships with wine in India. The report is the result of the first-ever Vinitrac® India survey. Overall, the report shows that the…
Press release: Although Chinese wine consumers prefer conventional wine labels with quality reassurance cues in general, new drinkers are open to unconventional labels with bold personality and emphasis on individualism
…visits: ‘Vineyard Stately’, ‘Traditional Prestigious’, ‘Prestigious’, ‘Classic’, ‘Simple Elegant’, Contemporary’, ‘Artisan’, Vibrant Classic’, ‘Vibrant’ and ‘Bold Illustration’. These ten labels were tested in the Vinitrac® China online survey with 1,000…
Press release: Canadian regular wine drinkers engaging more with the category, and have no plans to substitute cannabis for wine
…in Canada. We will be keeping a close eye on the situation and we will be setting up a regular tracking measure in our upcoming Vinitrac® Canada survey to gauge…
Press release: Moderation takes hold among wine drinkers in Japan, especially younger drinkers
…year-on-year survey data from the company’s Vinitrac® consumer survey, the reported twice-weekly or more frequency of consumption at an informal meal has declined from 29% of wine drinkers to 23%…
Research
…and secondary sources, many of our insights are gained through Vinitrac®, our wholly-owned global survey of wine drinkers that monitors and tracks their attitudes towards and behaviours with still and…
Who we work with
…7 key export markets. Key respondents included: • Retailers • Importers and distributors • Journalists • Buyers • Wine producers SOLUTION Wine Intelligence leveraged our proprietary quantitative survey platform, Vinitrac®,…
Latest News
…wine Global trends Label Design Landscapes Lower alcohol Marketing Millennials Moderation On-Trade Online Other beverages Packaging Premium Retail Routes to market Social Media Sparkling wine Sustainability Varietals Vinitrac Wine labels…
Press release: China’s imported wine market
…Vinitrac® China survey has confirmed Australia’s position as a leading imported wine source country – it has the second highest awareness and consumption levels after France: 53% of urban upper-middle…
Press release: First Vinitrac® survey for Indian wine consumers
…complex marketplace. A photograph can be downloaded here. Sonal can also reached directly at sonalholland@gmail.com. About Vinitrac®: Vinitrac® is Wine Intelligence’s wholly-owned global omnibus survey of wine drinkers, which monitors…