Archive for month: June, 2021

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cans image 705x705 - How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

6 key factors wine businesses should consider when evaluating the opportunity for wine in cans

Canned wine continues to grow ahead of other formats, albeit from a very small base, in key global markets such as the USA. At a time when the volume of wine consumed in many mature markets is flattening off or in decline, it’s perhaps no…
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Growing opportunity amongst female drinkers in the premium wine category

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South Korea 2021 1 - How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

One in five South Korean wine drinkers now purchase wine online

Legalised ecommerce, plus growing home-premise consumption, ignites interest in the wine category In an era of disruption that characterised the ongoing Covid-19 pandemic, the most significant development of the past year in the South Korean…
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Does sustainability still matter for wine?

A key question for wine business in 2021 is: taking into account the impact on consumer priorities during the pandemic, do consumers still care about sustainability when it comes to wine? The short answer is: sort of. The longer and more…
Finland 2 - How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Riesling tops list of white varietals for drinkers in the Finnish market

New behaviours among Finnish consumers boost Rieslings, sparkling and premium wines In common with other mature European markets, Finland’s wine-drinking population is on the decline – down to 1.5m regular wine drinkers in 2021, compared…
Mexico Landscapes 2021 Pic - How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Strong Millennial wine opportunity in Mexico

As the Mexican wine market continues to evolve, there is a growing opportunity for a broader range of wines, particularly with Millennial wine drinkers. As recently as 2016, typical Mexican wine consumers were aged around 40; today, 59% of…
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How can low- and no-alcohol wine engage with ‘moderating’ Millennial and Gen Z wine consumers?

Younger LDA wine consumers in the US are actively moderating their alcohol intake more than older drinkers.  How can low- and no-alcohol wine connect with this cohort? The US is a key market for low- and no-alcohol wine, and is expected…