Archive for month: May, 2021

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What can wine learn from Oatly’s USD 10 billion Nasdaq listing?

Six learnings from last week’s big drinks industry IPO for wine producers who want to replicate the success of the world’s largest oat milk brand How do you make your drinks brand worth USD 10 billion? Thanks to Toni Petersson, CEO of Oatly,…
France Labels infographic 705x705 - Opportunities for wine brands in the UK

Reducing number of regular wine drinkers in the UK

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Covid-19 prompted wine to expand to new occasions in the UK – will it make up for a shrinking pool of consumers?

Despite the limitations of pandemic lockdowns, regular wine drinkers in the UK have maintained their frequency of wine consumption by finding new occasions for wine Wine’s historical high ground has always been its close association with…
US infographic 20.01.2021 705x705 - Opportunities for wine brands in the UK

Frequency of wine consumption increasing compared with 2019 levels

       
chart of the week

Australia Wine Brand Power Index 2021

 
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Why is wine brand awareness declining in Australia?

Pandemic-related shifts in sentiment appear to be behind the fall in Australian consumers’ recall of wine brands over the past 12 months Over the past year, Australia has experienced the most widespread decline in wine brand awareness among…
US Labels infographic 21.04.2021 705x705 - Opportunities for wine brands in the UK

The top 15 most powerful wine brands in the UK

 
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Swiss consumers show signs of change in their attitudes to wine

Whilst French- and German-speaking consumers maintain distinct relationships with wine, wine involvement is increasing across the board in Switzerland Despite a long-term trend in declining wine volume consumption, Switzerland remains an…
women story 705x705 - Opportunities for wine brands in the UK

Opportunities for wine brands in the UK

UK brands with good off-premise distribution and above-average price points have resonated with consumers during the pandemic – will the good times continue after lockdown ends?   By most estimations, wine has had a ‘good’ pandemic in…