Archive for month: December, 2020

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2021 story image 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Wine Intelligence’s industry predictions for 2021

Our annual exercise in soothsaying suggests that the next 12 months will bring more investment and upheaval in e-commerce, alternative packaging formats, plus growth in the ‘wine seltzer’ category 2020 will be remembered for many things…
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The UK has lost 12.5% of its monthly wine drinking population since 2015

The main contributing factor to this loss being declining alcohol consumption, falling participation rates among lower income consumers and growing interest in other categories such as cider and gin
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An increasing proportion of Brazilian adults are entering the wine market, with the monthly wine drinking population increasing by 7 million since 2018

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What wins for a wine label is a careful balance of centrality and distinctiveness

The Wine Intelligence Wine Label Design: Australian Market 2021 report identifies 14 label designs that are representative of the label styles currently available in the Australian market, and reveals which label styles connect best with Australian…
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Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers

Beyond the growing dominance of domestic wine in Brazil, Chilean, Portuguese and Argentinian wines perform well at converting those aware into consumers
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Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
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Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…
uk story image 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Land of hope in the UK wine industry

The wine category has been an unlikely success story of the UK’s Covid-afflicted year, but long-term issues remain If the Covid era has proved anything, it is that wine still has a place in UK consumer hearts. Faced with an unprecedented…
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Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…