Archive for month: November, 2019

On premise image 450x450 - Missing: 6 million female premium wine drinkers

US on-premise rises to the occasion

Compared with five years ago, premium wine consumers in the US are spending significantly more on wine in the on-premise. What are the reasons for this, and what can the off-premise learn? The growing trend of premiumisation in the US is well…
Brexit image 450x450 - Missing: 6 million female premium wine drinkers

What price for Brexit?

UK Landscapes 2019 reveals a definite Remain-ish tinge to Britain’s wine drinking population, possibly influenced by the growing belief that their preferred tipple is about to get more expensive Britain’s wine drinkers were always a Remain-ish…
confidence 2 450x450 - Missing: 6 million female premium wine drinkers

Confidence boost

Consumers are becoming more confident but less knowledgeable about their wine choices, possibly because of the way technology is affecting the way in which we access, store and filter information to inform our purchase decision, and also because…
Mocktail image 450x450 - Missing: 6 million female premium wine drinkers

Mocktail anyone?

Moderation is a trend ringing in the ears of the wine industry – and as it suffuses the behaviour of the rising generation of drinkers, it is likely to be a factor in the industry for decades to come Since 2007, the proportion of regular…
Italy 2 450x450 - Missing: 6 million female premium wine drinkers

Experience of a lifetime

An interview with Antonio Rallo, President of Consorzio di Tutela della DOC Sicilia  Antionio Rallo has been immersed in Italian vineyards since he was three years old. From doing his homework in a winery, to becoming President of Consorzio…
Italy 1 450x450 - Missing: 6 million female premium wine drinkers

Markets at a Glance: Italy

An interview with Italy Country Manager, Pierpaolo Penco  Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine marketing lecturer. He collaborates with several Italian wine consortiums, associations…
Premium articl ABM 450x450 - Missing: 6 million female premium wine drinkers

Missing: 6 million female premium wine drinkers

Women are significantly under-represented among US wine drinkers who spend $15 or more on a bottle. Could they be the next growth opportunity? In this era of gender politics, it takes a brave researcher to offer up potentially uncomfortable…