Archive for month: May, 2019

Vinitrac 450x450 - Still hanging

VINITRAC® STANDARD QUESTIONS

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Brazil 450x450 - Still hanging

Riding the Brazilian wave

The Brazilian wine market is recovering after 2016 challenges as consumer involvement rises, according to latest Wine Intelligence Brazil Landscapes 2019 report Political instability and economic uncertainty have certainly put Brazil…
Marketing 450x450 - Still hanging

What is marketing for anyway?

Many wine producers remain caught in a negative feedback loop of producing commodity products at lower prices in a buyer’s market. Can they learn something from a cardboard box? A few weeks ago I had the pleasure of giving the keynote…
Brexit 450x450 - Still hanging

Still hanging

Perhaps it is now not Brexit itself that is the biggest danger to the wine category’s fortunes in the UK, but the economic consequences of a political system that has hit the self-destruct button In the prolonged agony of the UK’s…