Archive for month: September, 2018

ImAGES 450x450 - The three traps of label design

Vintage bubbles

The UK sparkling wine market appears to be settling after a rollercoaster decade where volumes have doubled and the drinking population has expanded by 50% While sparkling wine bubbles themselves are typically fleeting and fragile, the…
Canada 1 450x450 - The three traps of label design

Wine or weed?

Canadian regular wine drinkers are engaging more with the category, and say they don’t care about soon-to-be-legal cannabis. However evidence from elsewhere suggests that alcohol and cannabis are substitute goods. Wine in Canada has become…
Japan 450x450 - The three traps of label design

Moderation takes hold in Japan

Our latest Japan Landscapes 2018 report shows consumers moderating their alcohol consumption, especially younger drinkers, and a new focus on New World countries, particularly Chile Those with long memories will recall that for a brief…
ben in india 450x450 - The three traps of label design

Inside India

Ben Luker reflects on his recent research visit to India for the first India Landscapes report Last month I packed my bags for Mumbai to join Sonal Holland MW, India’s first Master of Wine and our partner in the India Landscapes Report…
branding 450x450 - The three traps of label design

The three traps of label design

We should spend more time talking about wine labels, because they matter more than ever before – and badly-executed ones can be disastrous for your brand The wine label has a central role in wine marketing, but – some notable exceptions…