Archive for month: June, 2018

Italian wine branding - Brazil re-emerges

Can Italian wine succeed without strong brands

Italy Country Manager Pierpaolo Penco reflects on how the market success of many Italian wine brands seems to depend more on the ability to create categories that fill market gaps at every price point, rather than on developing corporate brands Italy…
Wine Intelligence sticker 768x768 - Brazil re-emerges

From special forces to Vipassana meditation

A fly on the wall at last week’s Wine Intelligence Global Team Meeting would have learned a lot about mindfulness, human values, and looking after your comrades With the London weather co-operating (for once), Wine Intelligence gathered…
Belgium wine - Brazil re-emerges

Belgian wine drinkers are consuming less but engaging more

Wine volumes are falling thanks in part to recent increases in excise duty and health campaigns, but there are still opportunities for wine in Belgium, particularly when it involves food Belgium is probably more associated with ales and…
Harpers - Brazil re-emerges

India is ‘the new China for wine’ suggests research head - Harpers

On the 11th of June 2018, Rob Brown of Harpers published an article titled India is 'the new China for wine' suggests research head. In the article, Brown discusses how "Wine Intelligence has teamed up with Indian MW Sonal Holland to weigh…
India 768x768 - Brazil re-emerges

The India opportunity

Wine Intelligence will be working with Sonal Holland MW to run the first wave of Vinitrac® in India and publish the first India Landscapes report in September 2018   The potential for wine in India is always a good subject for…
Vinexpo Hong Kong Logo 2018 768x768 - Brazil re-emerges

The six wine shifts affecting Asia

Wine Intelligence Research Director Chuan Zhou reflects on his recent experience at Vinexpo Hong Kong where he presented on future trends for wine in key Asian markets In the world of wine, the 21st century has been characterised by a…
Brazil 768x768 - Brazil re-emerges

Brazil re-emerges

Rodrigo Lanari, Wine Intelligence Country Manager for Brazil, and editor of the new Brazil Routes to Market report, reveals how the wine category is staging a renaissance in this populous but troubled BRIC country Brazil has spent a lot…