Archive for month: April, 2018

Minorities vs. majorities 768x768 - Vinitrac® Sparkling standard questions

Minorities vs majorities

Consumer behaviour is fraught with misplaced assumptions and paradoxes designed to catch out unwary brand managers. But there are some powerful learnings for those willing to embrace the topic in all its contradictory glory   The…
Vinitaly 768x768 - Vinitrac® Sparkling standard questions

The other '4Ps' of Italian wine

While the textbook definition of the 4Ps Product, Place, Price & Promotion might be used to explain the success of Italian wine in export markets, the truth is that the category benefits more from another set of 4Ps: Pizza, Pasta, Prosecco…
Australia closures packaging 768x768 - Vinitrac® Sparkling standard questions

The young and alternative

Young consumers in Australia are becoming more comfortable buying wine in alternative size formats compared to their older peers as ‘wine in a can’ infiltrates the market. What does this mean for the standard 750ml bottle? Will we…
Australia 768x768 - Vinitrac® Sparkling standard questions

How will Amazon Australia affect wine retail?

While the long-awaited launch of Amazon into the Australian market in December failed to live up the hype, there are signs that the online juggernaut is now making its presence felt At a recent Drinks Association Network Breakfast Yngve…
Brazil Trip 768x768 - Vinitrac® Sparkling standard questions

Signs of progress, more order needed

Luis Osorio, Country Manager for Portugal, reflects on his recent trip to Brazil and what the wine sector in the country needs to do to succeed ‘Ordem e Progresso’ (Order and Progress) is the motto inscribed across the national flag…
Canada 768x768 - Vinitrac® Sparkling standard questions

Wine and consumer options growing in Canada

Legislative changes in alcohol and cannabis are likely to shape the wine industry in Canada in the coming year as much as long-running consumer trends Canada crosses six time zones and occupies more land mass than the United States to…
Vinitrac Sparkling 768x768 - Vinitrac® Sparkling standard questions

Vinitrac® Sparkling standard questions

Question title Question label 1 Country of residence Which country do you live in? 2 Region of residence In which region do you live? 3 Age Which of the following age groups do you fall into? 4 Gender Are you…? 5 Awareness…