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The ProWein Experience
The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage.
Most people can remember their first day at a new school: seemingly…

Power brands: the back-story
The trials of building a model to explain the influence of brands on consumer behaviour in the global wine category
Building a successful international wine brand is notoriously difficult. A brand manager approaching this task must first…

Efficient brain theory
What do clever people and powerful brands have in common?
A reasonable assumption might be that the most intelligent people are those who exhibit more brain power, in the same way that faster cars have more powerful engines.…

Growing Rosés
Pink wines have undergone a remarkable renaissance around the world, especially in the US market – why has the once derided rosé category suddenly become hip?
Wine drinking has always carried social and political connotations. In some…
Recent Posts
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
- Wine packaging and the rise of e-commerce
- Wine Intelligence’s industry predictions for 2021
- The UK has lost 12.5% of its monthly wine drinking population since 2015
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