Archive for month: March, 2018

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The digital buzz in Brazil

Brazil has the world’s third highest incidence of online shoppers among regular wine drinkers, according to Wine Intelligence’s first report on Online Retail and Communication in the Brazilian Market 2018 report. In an increasingly…
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The ProWein Experience

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage. Most people can remember their first day at a new school: seemingly…
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Power brands: the back-story

The trials of building a model to explain the influence of brands on consumer behaviour in the global wine category Building a successful international wine brand is notoriously difficult. A brand manager approaching this task must first…
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Efficient brain theory

  What do clever people and powerful brands have in common? A reasonable assumption might be that the most intelligent people are those who exhibit more brain power, in the same way that faster cars have more powerful engines.…
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Growing Rosés

Pink wines have undergone a remarkable renaissance around the world, especially in the US market – why has the once derided rosé category suddenly become hip? Wine drinking has always carried social and political connotations. In some…