Archive for month: February, 2018

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Italy Natural Wines 768x768 - Can China fizz?

Il boom dei vini naturali

Italy has embraced the sustainable wine movement more strongly than any other major production country, according to Pierpaolo Penco, Wine Intelligence Italy Country Manager   Everything that is organic, biodynamic, sustainable…
Finland NN 768x768 - Can China fizz?

New rules, new game

How tax increases and new regulatory freedoms around lower alcohol drinks are driving changes in Finnish wine consumer behaviour Like its Scandinavian neighbours, Finland’s wine trade is predominantly guided by an alcohol monopoly.…
Place your ad here 768x768 - Can China fizz?

Signalling effect: Go big or go home

Do consumers care if a brand is marketing itself in an expensive way? An expensive engagement ring signals long term commitment rather than short term intention; a hand-written letter signals thoughtful and planned care rather than last minute…
USA thumbnail 768x768 - Can China fizz?

Big, beautiful tax cut

Almost unnoticed in the latest US tax legislation is a surprising and welcome rebate for the wine industry Donald Trump may be not be everyone’s idea of a good leader, but anyone selling alcoholic beverages in the US ought to be raising…
Toast thumbnail 768x768 - Can China fizz?

Can China fizz?

Traditional stereotypes have held back sparkling wine in China – but consumer views are changing  China still hasn’t quite found a taste for bubbly – but what might happen if it did? Globally, the sparkling wine category continues…