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Senses working overtime
Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers

Marketing horror
How Halloween is casting a spell over autumn drinks campaigns

Getting emotional
A growing body of academic research is showing that wine tourism is more than just a nice-to-have for the category
What is “emotional luxury”? It sounds like another one of those tortured phrases so beloved of marketing consultants.…

Getting back to nature
Winemakers are getting back to their roots and employing a range of organic, biodynamic and preservative free practices. But does the consumer understand?

Poland’s wine renaissance
Poland’s wine market is set for an exciting period of growth – so long as its government doesn’t derail the economy

Revisiting Parker’s cork prediction
What 10 years of consumer data on closure preferences tells us about complex systems

Is there a prescription for trading up?
Tim Jackson’s MW Research Paper suggests that around 8 hours of wine education ought to do the trick
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