Archive for month: October, 2017

shutterstock 283361957 - Is there a prescription for trading up?

Marking your territory

Regions the world over know the value of establishing “territory brands” – but to do so they need a coherent agreed strategy
Barullo doors e1509442613487 768x768 - Is there a prescription for trading up?

Senses working overtime

Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers
shutterstock 741831715 - Is there a prescription for trading up?

Marketing horror

How Halloween is casting a spell over autumn drinks campaigns
wine tourism 768x768 - Is there a prescription for trading up?

Getting emotional

A growing body of academic research is showing that wine tourism is more than just a nice-to-have for the category What is “emotional luxury”?  It sounds like another one of those tortured phrases so beloved of marketing consultants.…
grapes 768x768 - Is there a prescription for trading up?

Getting back to nature

Winemakers are getting back to their roots and employing a range of organic, biodynamic and preservative free practices. But does the consumer understand?
Poland icon 768x768 - Is there a prescription for trading up?

Poland’s wine renaissance

Poland’s wine market is set for an exciting period of growth – so long as its government doesn’t derail the economy
Cork 150 1 768x768 - Is there a prescription for trading up?

Revisiting Parker’s cork prediction

What 10 years of consumer data on closure preferences tells us about complex systems
prescription 1 768x768 - Is there a prescription for trading up?

Is there a prescription for trading up?

Tim Jackson’s MW Research Paper suggests that around 8 hours of wine education ought to do the trick