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Archive for month: October, 2017

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October 31, 2017
shutterstock 283361957 - Is there a prescription for trading up?

Marking your territory

Regions the world over know the value of establishing “territory brands” – but to do so they need a coherent agreed strategy
https://www.wineintelligence.com/wp-content/uploads/2017/10/shutterstock_283361957.jpg 2336 3504 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-31 10:49:352019-05-09 15:11:38Marking your territory
October 31, 2017
Barullo doors e1509442613487 768x768 - Is there a prescription for trading up?

Senses working overtime

Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers
https://www.wineintelligence.com/wp-content/uploads/2017/10/Barullo-doors-e1509442613487.jpg 3024 3024 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-31 10:49:312019-05-09 15:09:44Senses working overtime
October 31, 2017
shutterstock 741831715 - Is there a prescription for trading up?

Marketing horror

How Halloween is casting a spell over autumn drinks campaigns
https://www.wineintelligence.com/wp-content/uploads/2017/10/shutterstock_741831715.jpg 3604 5406 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-31 10:49:162019-05-09 15:09:18Marketing horror
October 17, 2017
wine tourism 768x768 - Is there a prescription for trading up?

Getting emotional

A growing body of academic research is showing that wine tourism is more than just a nice-to-have for the category What is “emotional luxury”?  It sounds like another one of those tortured phrases so beloved of marketing consultants.…
https://www.wineintelligence.com/wp-content/uploads/2017/10/wine-tourism.png 804 804 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-17 09:44:532019-05-09 15:08:50Getting emotional
October 17, 2017
grapes 768x768 - Is there a prescription for trading up?

Getting back to nature

Winemakers are getting back to their roots and employing a range of organic, biodynamic and preservative free practices. But does the consumer understand?
https://www.wineintelligence.com/wp-content/uploads/2017/10/grapes.jpg 1125 1125 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-17 09:44:482019-05-09 15:07:40Getting back to nature
October 3, 2017
Poland icon 768x768 - Is there a prescription for trading up?

Poland’s wine renaissance

Poland’s wine market is set for an exciting period of growth – so long as its government doesn’t derail the economy
https://www.wineintelligence.com/wp-content/uploads/2017/10/Poland-icon.jpg 5760 5760 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-03 10:42:142019-05-09 15:03:28Poland’s wine renaissance
October 3, 2017
Cork 150 1 768x768 - Is there a prescription for trading up?

Revisiting Parker’s cork prediction

What 10 years of consumer data on closure preferences tells us about complex systems
https://www.wineintelligence.com/wp-content/uploads/2017/10/Cork-150-1.jpg 4536 4536 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-03 10:42:102019-05-09 15:03:01Revisiting Parker’s cork prediction
October 3, 2017
prescription 1 768x768 - Is there a prescription for trading up?

Is there a prescription for trading up?

Tim Jackson’s MW Research Paper suggests that around 8 hours of wine education ought to do the trick
https://www.wineintelligence.com/wp-content/uploads/2017/10/prescription-1.jpg 5760 5760 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-10-03 10:42:082019-05-09 15:02:33Is there a prescription for trading up?
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