Archive for month: March, 2017

Man at crossroads 150x150 1 - Silver linings in Ireland’s minimum unit pricing fight

The loyalty paradox

Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
View over Brazil e1490712645799 768x768 - Silver linings in Ireland’s minimum unit pricing fight

Samba noises again?

It’s been a hard few years, but Brazil’s wine market appears to be turning a corner Brazil, South America’s most populous nation and biggest economy, has been going through a tough period: a protracted fall in gross domestic product…
Australia e1490712835357 - Silver linings in Ireland’s minimum unit pricing fight

Notes of leather

Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it? Conveying the essence of both the style and flavour of a wine is an enduring challenge of the category. How can a few words on a wine label…
FF - Silver linings in Ireland’s minimum unit pricing fight

Your brand is unique. Does anyone care?

The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception. Andrew Ehrenberg was a German-born, London-based, marketing scientist who worked in academia for over 50 years, publishing over…
Ireland minimum pricing 150x150 1 - Silver linings in Ireland’s minimum unit pricing fight

Silver linings in Ireland’s minimum unit pricing fight

Proposed government legislation would make alcohol even more expensive in Ireland. Could this actually be good news for the wine category? In Ireland, you’re never far from a good drink and a good philosophical debate, as any visitor…