https://www.wineintelligence.com/wp-content/uploads/2017/03/Man-at-crossroads-150x150-1.jpg 150 150 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-28 17:36:002019-05-09 14:19:12The loyalty paradox
Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
https://www.wineintelligence.com/wp-content/uploads/2017/03/View-over-Brazil-e1490712645799.jpg 1563 1564 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-28 17:35:592019-05-09 14:18:45Samba noises again?
It’s been a hard few years, but Brazil’s wine market appears to be turning a corner Brazil, South America’s most populous nation and biggest economy, has been going through a tough period: a protracted fall in gross domestic product…
https://www.wineintelligence.com/wp-content/uploads/2017/03/Australia-e1490712835357.jpg 662 662 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-28 17:35:572019-05-09 14:18:14Notes of leather
Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it? Conveying the essence of both the style and flavour of a wine is an enduring challenge of the category. How can a few words on a wine label…
https://www.wineintelligence.com/wp-content/uploads/2017/03/FF.png 939 519 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-06 16:58:122019-05-09 14:16:52Your brand is unique. Does anyone care?
The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception. Andrew Ehrenberg was a German-born, London-based, marketing scientist who worked in academia for over 50 years, publishing over…
https://www.wineintelligence.com/wp-content/uploads/2017/03/Ireland-minimum-pricing-150x150-1.jpg 150 150 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-06 16:58:092019-05-09 14:16:16Silver linings in Ireland’s minimum unit pricing fight
Proposed government legislation would make alcohol even more expensive in Ireland. Could this actually be good news for the wine category? In Ireland, you’re never far from a good drink and a good philosophical debate, as any visitor…
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