Archive for month: February, 2017

Open bottles of red and white wine in case 1922672691 1024x1024 - Go boutique or go bust?

Let the shipments roll

Easing of regulation and economic good times are fueling a boom in the US direct-to-consumer channel. Could the corner be finally turning in the American direct-to-consumer (DTC) wine channel? After decades of struggle in a harsh regulatory…
Reach - Go boutique or go bust?

Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
IMG 1624 - Go boutique or go bust?

What’s hot in the global village

Last Friday, industry professionals from every sector joined Wine Intelligence in central London for our inaugural Global Consumer Trends 2017 workshop. Looking for that typical conference experience where you sit back, relax, half-listen…
US Label Design 2017 1 e1486460516526 - Go boutique or go bust?

Go boutique or go bust?

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to…