Archive for month: June, 2016

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Britain's OMG moment

How the nation’s wine drinkers might be feeling, post-Brexit.
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Portrait of a new American wine drinker

A walk in the shoes of your consumer can be useful marketing therapy
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Bearing fruit?

The fruit-flavoured wine category appears to have some momentum at last. Here are three hypotheses we would like to test.
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All change in South Korea

South Koreans are opening up to the world of wine
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Shifting frontiers

The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years How many people drink imported wine in China nowadays? Nobody knows exactly.…
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Secrets of the speechwriter

The best speeches work backwards from desired outcomes, White House wordsmith Jeff Shesol told participants at the inaugural WI Leading Thinkers Summit