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Portrait of a new American wine drinker
A walk in the shoes of your consumer can be useful marketing therapy

Bearing fruit?
The fruit-flavoured wine category appears to have some momentum at last. Here are three hypotheses we would like to test.

All change in South Korea
South Koreans are opening up to the world of wine

Shifting frontiers
The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years
How many people drink imported wine in China nowadays? Nobody knows exactly.…

Secrets of the speechwriter
The best speeches work backwards from desired outcomes, White House wordsmith Jeff Shesol told participants at the inaugural WI Leading Thinkers Summit
Recent Posts
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
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