Archive for month: June, 2016

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Britain's OMG moment

How the nation’s wine drinkers might be feeling, post-Brexit.

Portrait of a new American wine drinker

A walk in the shoes of your consumer can be useful marketing therapy

Bearing fruit?

The fruit-flavoured wine category appears to have some momentum at last. Here are three hypotheses we would like to test.

All change in South Korea

South Koreans are opening up to the world of wine

Shifting frontiers

The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years How many people drink imported wine in China nowadays? Nobody knows exactly.…

Secrets of the speechwriter

The best speeches work backwards from desired outcomes, White House wordsmith Jeff Shesol told participants at the inaugural WI Leading Thinkers Summit