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Happy New Deal
International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers?
Chinese New Year – celebrated…

Labels - how does yours compare?
The most recent survey on label preferences continues to improve our industry benchmark for label design

Global Trends Video #4: Responsibility
View the final video of our video mini series, based on our Global Trends in Wine 2020 report. Presented by Emily Carroll, this video discusses the trend of Responsibility.

Global Trends Video #3: Repertoire
It is recommended you make the video full size to view.
For more information on Global Trends in Wine 2020, please view the report here.

Playing the game of life
If the Instant trend is all about immediacy and freeing up time for the things that we enjoy, what are we doing with all the time we are saving?

Changing of the guard
Millennials are slowly taking their place at the centre of US wine culture. Will they “ruin” the American wine market?

No more tears
Selling wine is never easy, but Argentina has had a harder time than most. Can Mauricio Macri’s new government help?
Recent Posts
- Swedish wine drinkers associate organic wine with being better for one’s health, and sustainable wine with being more prestigious and expensive
- Gen Z wine drinkers in the US buck the trend of increased wine consumption frequency during 2020
- Millennials’ time has come in the US wine category
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
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