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Archive for month: August, 2014

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August 11, 2014
11.08.2014 Pod2 - It’s all in the mind

Four things your wine brand needs to do to win in China

Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority
https://www.wineintelligence.com/wp-content/uploads/2014/08/11.08.2014_Pod2.jpg 469 479 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2014-08-11 17:35:492019-05-08 13:51:25Four things your wine brand needs to do to win in China
August 11, 2014
11.08.2014 Pod3 - It’s all in the mind

How pre-wine drinkers build their knowledge

Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?
https://www.wineintelligence.com/wp-content/uploads/2014/08/11.08.2014_Pod3.jpg 317 326 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2014-08-11 17:35:232019-05-08 13:50:42How pre-wine drinkers build their knowledge
August 11, 2014
11.08.2014 Pod1 - It’s all in the mind

It’s all in the mind

Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)
https://www.wineintelligence.com/wp-content/uploads/2014/08/11.08.2014_Pod1.jpg 829 843 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2014-08-11 17:33:232019-05-08 13:50:03It’s all in the mind
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