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How pre-wine drinkers build their knowledge
Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

It’s all in the mind
Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)
Recent Posts
- Proportion of wine drinkers who would consider buying wine online in the future
- UK Portraits: Adventurous Explorers have increased their share of wine volume in the UK since 2018, whilst some drinkers have moved from bargain hunters to kitchen casuals
- Wine packaging and the rise of e-commerce
- Wine Intelligence’s industry predictions for 2021
- The UK has lost 12.5% of its monthly wine drinking population since 2015
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