Archive for month: August, 2014

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11.08.2014 Pod2 - It’s all in the mind

Four things your wine brand needs to do to win in China

Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority
11.08.2014 Pod3 - It’s all in the mind

How pre-wine drinkers build their knowledge

Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?
11.08.2014 Pod1 - It’s all in the mind

It’s all in the mind

Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)