Young consumers driving casual wine consumption in Japan – just-drinks

just drinks

Following the publication of the latest market insight into Japan’s wine industry, Japan Landscapes 2017 by Wine Intelligence, just-drinks reports on how the casualisation of wine consumption in Japan is bringing both opportunities and dangers. Consumers under 35 are more likely to drink a broader range of alcoholic beverages such as cocktails, cider and craft beer, while lack of point-of-sale education means that they have significantly lower awareness of wine producing countries, regions and brands.
For the full story by just-drinks, click here.
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