Quantitative Research

Quantitative research elicits 'numbers and statistics' which can be used to help answer a large number of business questions

Quantitative research is most frequently administered via a survey. Once data has been gathered, we use a number of statistical analysis techniques to uncover the meaning in the data.

What can quantitative research help you understand?

• Brand health measurement & tracking (KPIs)
• Packaging effectiveness
• Advertising effectiveness
• Consumer segmentation & target identification
• Market share simulations
• Pricing & promotion testing
• Liquid assessment & audit

Quantitative research techniques & administration methods include…

• Data collection:
  • Online surveys 
  • Hall tests & mall intercepts
  • Telephone surveys
  • Observational research
• Data analysis:
  • Discrete Choice Modelling & Conjoint Analysis 
  • Conjoint analysis
  • Latent class clustering   
  • CHAID analysis
  • Traditional multivariate analysis
  • Factor analysis and regression analysis

Seeing through the eyes of the CONSUMER

• Survey research - we conduct surveys with wine consumers using a variety of methods such as online, postal, telephone and face-to-face where consumers respond to a wide variety of questions. Perfect for testing brand awareness, recall, perceptions and even testing packaging design and advertising copy
• Hall tests - we gather face-to face responses from consumers in a range of locations such as shopping centres, office buildings and on-trade locations. Here, we ask respondents about their attitudes to both wine packaging and to the wine fill itself, often compared with competitive wines to give a benchmark assessment
• Accompanied shopping: Observation research investigating how consumers behave when shopping for wine, what prompts purchase and why, how promotions affect buying choice, where the responses are recorded in a quantitative fashion

Seeing through the eyes of the TRADE

• Survey research - we conduct trade surveys using a variety of methods such as online, postal, telephone and face-to-face where industry players gave their opinions and ideas about a range of research questions, whilst remaining anonymous