Creating value through strategic advice, branding and research

Qualitative Research

Qualitative research enables us to see through the eyes of both wine consumers and the wine trade.

This form of research can be used very successfully to help explore business questions that require a more in-depth line of enquiry, are complex, or are of an exploratory nature.

Qualitative techniques that we use include:

Seeing through the eyes of the CONSUMER

Focus groups
Depth Interviews
Accompanied shopping/dining
Ethnographic consumer immersion
Mystery shopping/dining
Diaries

Seeing through the eyes of the TRADE

Facilitated email groups
Depth interviews

	DID YOU KNOW?
	Due to its very nature, qualitative research is much more flexible than quantitative research, meaning we can explore almost any issue a client requires. Contact us to discuss whether qualitative research can help your business develop.

	INTERNATIONAL INSIGHTS Interested in learning what your potential clients think in new markets? We run qualitative research research projects in a wide range of markets. In the first four months of 2007, for example, we conducted consumer research in Denmark, Germany, Japan, Netherlands, UK, USA...

	CONSUMER OPINION
	"I think they have got to educate people a bit more about wine, so they know what they’re tasting…if you’ve got a good wine or a good product, you need to make people understand why its good” Male, UK aged 28 years