Research & Insights

We are experts in cutting-edge trade & consumer wine research

We conduct research in the international market place and can tailor our research methodologies to cloely match any business need your company may have.

Our methodologies cover a wide range of qualitative, quantitative and secondary reserach methodologies to provide insight and advice that helps leaders of wine businesses make better decisions

Some of our research techniques include:

• Depth interviews (both trade & consumer)
• Facilitated workshops and focus groups
• Mystery shopping/dining
• Ethnographic consumer immersion
• Accompanied shopping/dining
• Observational research
• Hall tests – Brand Benchmarking Service and liquid assessment
• Key Driver Analysis
• Face to Face and online surveys
• Secondary analysis of external data
  eg. AC Nielsen, DunnHumby, IWSR, Euromonitor.

Statistical techniques we use include:

• Logistic regression
• Latent class
• CHAID
• Conjoint analysis

“Wine Intelligence has always provided an innovative team, a thorough approach and excellent execution for our consumer and market research programmes conducted over the last few years. They have an excellent understanding of the UK wine market and its consumers, and have helped set our business needs in context giving realistic directional support.”

Helen McGinn, UK Marketing Manager, McGuigan Simeon