Wine Australia bullish on screwcaps in China – The Drinks Business
The Drinks Business reports that Wine Australia’s marketing manager, Stuart Barclay, believes that a growing number of wine consumers in China are increasingly open to screwcap closures – especially for Australian wines. Research conducted by Wine Intelligence shows rising recognition of screwcaps among Chinese wine drinkers, but natural cork remains the preferred closure.
“Among the respondents asked by the research company in China, 61% of them prefer buying wines with natural cork, while 32% rejected screwcap, making it the most rejected closure of all kinds across all markets, even higher than synthetic corks, according to the report. “