Vinitrac

What is the best way to understand consumer behaviour in the international wine marketplace?

Vinitrac - the only global survey that specifically monitors and tracks wine consumers’ attitudes, behaviour and relationship with wine

Listen to the opinions of the world's wine consumers...

Vinitrac operates in all major wine consuming markets on a frequent basis. To find out more, keep reading or dowload the Vinitrac presentation by clicking on the logo to the right:

Vinitrac operates in these major wine consuming markets at least once a year, though for most markets this is twice a year, and in some markets, it is monthly:

Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Japan, Netherlands, Norway, Sweden, Switzerland, UK, USA

In addition, Vinitrac operates in the following markets as a bespoke or omnibus survey on a demand basis:

China, Italy, Mexico, Norway, Russia, Spain

Other markets are available on request

How does Vinitrac work?

Vinitrac is operated as a representative online consumer survey. It comes in two parts:

1. Standard questions
   monitoring all aspects of wine drinkers ’ wine lives
   
2. Client specific questions
   Confidential to individual customers of Vinitrac - allowing Vinitrac clients to ‘share’ the cost of gathering consumer data

If clients have specific time-schedules or market needs, bespoke surveys can be operated in all markets at short notice.

VINITRAC INSIGHT:

"English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, Vinitrac reveals"
Wine drinkers in Australia, UK & USA drink wine more frequently than consumers in any other major wine export markets, according to the data from the Vinitrac Global Monitor, published in 2007. To read the full press release, click here.

Or, to find out more about Vinitrac reports, click here...

Vinitrac monitors every aspect of wine drinkers wine lives – from what they drink, where they purchase (both retail and on-premise) to their attitude to wine brands & countries of origin.

It even monitors what varietals they favour and what they think of different closures.

To read more about our Vinitrac reports, click here or get in touch