Vinitrac® October 2017

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The deadline for our next wave of Vinitrac®, the world’s largest ongoing online study of wine drinkers, is fast approaching

We are still accepting question requests for our series of omnibus surveys which will be rolled out across 28 key wine markets that account for almost 80% of global wine purchases. Submit your requests before Friday 15th September to learn more about regular wine drinkers across the world.
If you’d like to find out more about your wine consumers, you may be interested in submitting question requests or purchasing one of our insight packages, such as a brand health check, label and packaging test, or wine usage & attitude study.

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Available markets:

Still light wine:
Argentina ▪ Australia ▪ Belgium ▪ Brazil ▪ Canada ▪ Chile ▪ China  ▪ Colombia ▪ Denmark ▪ Finland ▪ France ▪ Germany ▪ Hong Kong ▪ Italy ▪ Ireland ▪ Japan ▪ Mexico ▪ New Zealand ▪ Norway ▪ Poland ▪ Portugal ▪ Singapore ▪ Russia ▪ South Korea ▪ Spain ▪ Sweden ▪ Switzerland▪ The Netherlands ▪ United Kingdom ▪ United States
Sparkling wine:
China (other markets on request).

View Vinitrac ®in action: 

Typical projects: 


brand health

Brand health
Affinity, awareness, consideration, conversion and recommendation
[view sample survey] [view sample survey #2]

packaging and closure

Packaging and closure attitudes
Understand attitudes to closures and test label and packaging designs before they go to market
[view sample survey]
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Advertising and name testing
Test your advertising campaigns and brand names prior to launch
[view sample survey] [view sample survey #2]

demographics

Demographics
Discover who is buying your brand and how they view it

region and country health

Region and country health
How is your local wine region performing?

purchase cues

Purchase cues
What factors motivate your consumers to buy wine

Testimonials

“Since 2008 Australian Vintage have used Wine Intelligence’s Vinitrac to assess the health of our McGuigan brand in the UK. Our work together has always proven to be insightful, and over the years has helped shape our strategy for the brand.”- James Mackenzie, Senior Brand Manager, Australian Vintage
 “Wine Intelligence has been working with Brown Brothers to provide insight on brand and product opportunities through bespoke research projects. Their Vinitrac® tracking has also allowed us to set measures on key metrics and evaluate the effectiveness of our marketing activities over time. From planning and methodology to presentation and interpretation of data, Wine Intelligence continues to be a valuable research partner for Brown Brothers.” – Brown Brothers
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