UK On-trade Trends 2018

UK On-trade trends 2018The UK On-trade Trends 2018 report provides an overview of the consumption behaviour and attitude towards wine in the on-trade amongst UK regular wine drinkers.
Key findings include:
1. UK RESTAURANT SECTOR EXPERIENCING COMMERCIAL CRISIS
Restaurants reassessing their business model due to a “Perfect Storm” of deteriorating commercial conditions, driven by increasing costs and competition from food delivery services such as Deliveroo
2. UNCERTAINTY OF BREXIT IMPACTING BOTH STAFF AND IMPORTED INPUTS
Price and currency instability for key imported food ingredients and imported beverages impacting margin and ability to plan input costs

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3. DELIVERY SERVICES AND POP-UPS OFFERING LESS RISK AND MORE APPEAL FOR INVESTORS
Investors becoming less certain of returns in the restaurant space, although more specialist / niche concepts e.g. vegan seeing some success with low-overhead “kitchen + delivery” services attracting investment capital
4. MEAL-AT-HOME KITS OFFERING ANOTHER ALTERNATIVE TO EATING OUT
Increasing awareness of, and subscriptions to, meal-at-home cook kits e.g. Hello Fresh creating additional competition to casual eating out occasions
5. WINE RECEIVING LESS ATTENTION AS OTHER DRINKS TAKING SHARE OF MIND FOR BOTH CONSUMERS & TRADE
Profit margins opportunity strong for cocktails and spirits in particular, against a backdrop of price increases for imported wine
6. CONSUMERS STILL LOOKING FOR QUALITY IN ON-TRADE WINE – AND WILLING TO PAY FOR IT
Consumers seeking demonstrably higher quality wine, across all price points where quality in this context is often interpreted as “better than I could get in a supermarket / off-licence”
7. SMALLER SERVE SIZES INCREASING IN APPEAL
Restaurants offering a wider range of wines by the glass to encourage experimentation and support sales of higher priced wine with consumers spending relatively more, but for smaller serve sizes
8. GROWING INTEREST IN ALTERNATIVE WINES ALBEIT FROM A SMALL BASE
Increasing demand for organic, vegetarian and vegan food, driving demand amongst drinks
Drawing on data collected from our October 2017 wave of Vinitrac® (the world’s largest ongoing omnibus survey on wine consumer attitudes and behaviours), trade and consumer interviews, secondary sources and market experience, this 62-page report offers a detailed analysis of how the on-trade market is performing and includes:
▪ Overview of the UK market and demographics of UK regular wine drinkers
▪ Beverage repertoire
▪ On-trade consumption frequency and spend by occasion
▪ Change in wine consumption in the on-trade by location and by age
▪ On-trade wine typical spend by location and by age
▪ Change in typical spend by location and by age

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