Latest News

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

The Latin Touch

hispanics drinking wine
Why the changing size of the Hispanic population is integral to understanding the US wine market

What’s in a name? Actually quite a lot

naming 1
New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase

May 2015

Millennials in the driving seat

US Millennials - EH


How the changing generational mix is affecting the US wine market

October 2014

Do Millennials Matter?

US Millennials image


America’s younger adults are at the centre of most marketing plans – but are they really that important?

October 2013

Retro remains hot

Retro bottles
The hunger for tradition, heritage and the reassurance of simpler times shows no signs of abating in wine. . . .and lots of other places.

July 2013

The American Dream lives on

USA-Statue-of-Liberty
4 things you should know about the US wine market opportunity

June 2013

Hispanic consumers in the USA

Hispanic Consumer
Understanding the consumer habits of this important and growing market segment.