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Independents’ day

US Independents Girl

US specialist and independent wine retail are pivoting their business models to attract an increasingly online and social-media driven customer Generalising about wine retail channels in the US market is no easy feat. Given the complexity of the country’s alcohol laws, which […]

August 2016

Force for good?


Our correspondent visits Pennsylvania’s state controlled liquor stores and comes away with a changed view

June 2016

Portrait of a new American wine drinker

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A walk in the shoes of your consumer can be useful marketing therapy

April 2016

Rosé flowers in the US market

Picnic wine

The market for rosé wines in the US is becoming more premium – and once again Millennials appear to be the agents of change

November 2015

The consumer around the corner

Two teenage girls with smartphones

What will today’s teens be shopping for at the liquor store in 2025?

American drinkers get crafty


Wine is losing ground in its most important market to the new wave of artisanal beers, ciders and spirits

October 2015

Riotous youth

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Our Australia country manager goes undercover at the Wine Riot in New York

July 2015

Shades of judgement

Bottle colours
How changing the colour of packaging can boost likelihood to buy

June 2015

The Latin Touch

hispanics drinking wine
Why the changing size of the Hispanic population is integral to understanding the US wine market

What’s in a name? Actually quite a lot

naming 1
New Wine Intelligence test confirms the relationship between ease of pronunciation and purchase
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