It may be more glamorous to seek out the high spending consumers who know their Montepulciano from their Maipo Valley (see Canada story above), but there’s still a lot of spending happening among the solid, occasional wine drinkers of Middle America, according to the new Portraits USA report.
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New report release: USA Portraits 2011 – a comprehensive, up-to-date market segmentation of American wine consumers. 50 slide PowerPoint management summary + full Excel data tables, available now.

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Do you know? Price is growing in importance for purchase decisions, and US wine consumers are becoming less experimental in their wine choices. But what does price mean to different consumers? What are younger people looking for? What are wine enthusiasts looking for? Which consumers are the best target for your brand? (more…)