It may be more glamorous to seek out the high spending consumers who know their Montepulciano from their Maipo Valley (see Canada story above), but there’s still a lot of spending happening among the solid, occasional wine drinkers of Middle America, according to the new Portraits USA report.
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Posts Tagged ‘Portraits’
USA: Every Vote Counts…
Monday, February 28th, 2011Press Release: Younger Canadian wine drinkers driving value growth, as older consumers trade down
Thursday, February 24th, 2011
Press Release: America’s regular wine drinkers growing in number, presenting more challenges
Wednesday, February 23rd, 2011Product Alert: Canada Portraits 2011
Monday, February 21st, 2011New report release: Canada Portraits 2011 – the 50 slide PowerPoint report detailing the segmentation & analysis of Canadian regular wine drinkers (full Excel data tables also included). Available now to purchase for CAN$4,150 / US$4,2o0 / 3,000 € / £2,500.*
Get to the heart of your wine consumers with Portraits. The comprehensive consumer segmentation report divides the 14.5 million regular wine drinkers in Canada (those drinking wine at least once a month) based on their level involvement with wine, into 6 distinct Portrait groups, providing unprecedented insights into the minds of wine drinkers in Canada at the fraction of the cost of a bespoke study.
Product Alert: Portraits USA 2011
Thursday, February 17th, 2011New report release: USA Portraits 2011 – a comprehensive, up-to-date market segmentation of American wine consumers. 50 slide PowerPoint management summary + full Excel data tables, available now.
$4,200/ 3,000 €/£2,500*
Do you know? Price is growing in importance for purchase decisions, and US wine consumers are becoming less experimental in their wine choices. But what does price mean to different consumers? What are younger people looking for? What are wine enthusiasts looking for? Which consumers are the best target for your brand? (more…)
Press Release: Tough challenges ahead in Australian wine market
Wednesday, February 9th, 2011USA and Canada Portraits ready for purchase – Press Release
Thursday, June 17th, 2010
Portraits – the Wine Intelligence consumer segmentation report series
Monday, May 24th, 2010“Portraits” are a cross-industry consumer segmentation of wine drinkers.
The reports group regular wine drinkers into distinct segments based on the relationship that the consumers within the group have with the wine category, to provides wine businesses with a reference segmentation which can be applied to individual brands, categories and companies.
The conversations we have take place in focus groups, face-to-face interviews and via online questionnaires.
Wine Intelligence developed Portraits to fulfil a range of industry needs, including:
- To help build an understanding of which consumers are driving value across the trade
- To provide a cross-industry language for describing regular wine consumers
- To assist with consumer targeting in NPD and existing brand marketing programmes
Separate Portraits segmentations are now available for key international wine markets including the UK, USA, Canada and Australia.
Contents and Methodology examples: (please contact us for more details)
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