Lulie is both an experienced wine industry practitioner and a leading wine marketing academic. She is co-founder and Chief Executive of Wine Intelligence.

Previously Lulie spent 8 years in the wine industry building experience in importing, marketing, retailing and new business development. Lulie is also an established marketing academic, specialising in the field of wine marketing and focusing on wine consumer behaviour, and lecturing on the Bordeaux Wine MBA and WSET Diploma.

She frequently speaks at industry and academic conferences around the world, presenting papers on issues such as wine branding, consumer behaviour and new product development. She is a full member of the Market Research Society.