Latest News

Chateau of A Hundred Prices

rui 2
If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

中国葡萄酒消费者细分2015

shutterstock_152941100
中国的进口葡萄酒市场正在不断发展和进化,消费主力正在从传统的高端名庄爱好者向年轻的、参与度较低并购买“入门级别”葡萄酒的一般消费者转移。

May 2015

And so a revolution begins

shutterstock_152941100


China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices

Does travel broaden the palate?

shutterstock_151420769


Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.

April 2015

Happy Sisterhood Day

CZ


Baileys strikes an emotional chord with Chinese women by playing the BFF card

July 2013

Back labels in China II: the taste of Wolfberry

Chinese cuisine
Delving into the Chinese flavour palate.

June 2013

Get your back label right for China

Back Label
Reaching Chinese consumers through your back label: read our free White Paper.

Storm in a wine glass?

China
A closer look at China’s recent investigation of EU wine Imports.

May 2013

What do Chinese wine consumers really think?

Chinese consumer
Wine Intelligence China Team shares five key challenges they faced in their latest projects in China at a recent MRS event.

April 2013

The great wall of unanimity

Personification in China
Chinese consumers are famous for their reluctance to openly disagree with others in group discussions – which presents problems for those of us doing qualitative research.

Pages: 12