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Tier 2 cities, no longer a second thought

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Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2

August 2016

The future is now

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China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.

July 2016

From ganbei to Gamay?

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As Chinese consumers become more knowledgeable about wine, will the changing drinking culture in country lead to an on-trade boom?

Weathering the storm in China

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Despite a slowing economy, China’s imported wine market continues to grow. Our latest China Landscapes report sheds light on this, in the process mapping out the changes affecting the country’s consumption patterns and retail development

June 2016

Shifting frontiers

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The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years How many people drink imported wine in China nowadays? Nobody knows exactly. Unfortunately the lack of […]

May 2016

China learns to sip

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The traditional down-in-one “ganbei” is giving way to a more sedate form of social drinking

February 2016

Happy New Deal

International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]

November 2015

East meets wild west

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We report back first-hand with the latest on China’s ever-advancing landscape

October 2015

WeChat, we buy

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How social media is reshaping the Chinese brand experience

August 2015

Who Will Buy “Masstige” Wines in China?

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Masstige brands have great potential to create excitement among the new generation of wine drinkers in China
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