How social media is reshaping the Chinese brand experience
China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices
Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.
Baileys strikes an emotional chord with Chinese women by playing the BFF card
The Middle Kingdom is now leading the way in some consumer trends
What the gigantic retail frenzy that is China’s Single’s Day tells us about how consumer motivations are changing
Learnings from the Wines of Chile online community