Latest News

Who Will Buy “Masstige” Wines in China?

chuan
Masstige brands have great potential to create excitement among the new generation of wine drinkers in China

June 2015

Chateau of A Hundred Prices

rui 2
If you think wine shopping in the West is confusing, try choosing a bottle from the aisles of a supermarket in Chengdu

中国葡萄酒消费者细分2015

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中国的进口葡萄酒市场正在不断发展和进化,消费主力正在从传统的高端名庄爱好者向年轻的、参与度较低并购买“入门级别”葡萄酒的一般消费者转移。

May 2015

And so a revolution begins

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China’s imported wine market is evolving thanks to burgeoning numbers of younger, less involved wine drinkers who buy wine at entry-level prices

Does travel broaden the palate?

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Last year 100 million Chinese went abroad as tourists. Here are our thoughts on what wine businesses can do to build their connection with this new audience.

April 2015

Happy Sisterhood Day

CZ


Baileys strikes an emotional chord with Chinese women by playing the BFF card

February 2015

Chinese New Year edition

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The Middle Kingdom is now leading the way in some consumer trends

November 2014

Happy, single, and spending

Rui


What the gigantic retail frenzy that is China’s Single’s Day tells us about how consumer motivations are changing

What goes on behind the Chinese wall?

Juan


Learnings from the Wines of Chile online community

July 2013

Back labels in China II: the taste of Wolfberry

Chinese cuisine
Delving into the Chinese flavour palate.

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