Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2
The future is now
China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.
From ganbei to Gamay?
As Chinese consumers become more knowledgeable about wine, will the changing drinking culture in country lead to an on-trade boom?
Weathering the storm in China
Despite a slowing economy, China’s imported wine market continues to grow. Our latest China Landscapes report sheds light on this, in the process mapping out the changes affecting the country’s consumption patterns and retail development
The latest Wine Intelligence calibration study of the Chinese wine market suggests that the imported wine drinking population has ballooned by 10 million in 2 years How many people drink imported wine in China nowadays? Nobody knows exactly. Unfortunately the lack of […]
China learns to sip
The traditional down-in-one “ganbei” is giving way to a more sedate form of social drinking
Happy New Deal
International brands are increasingly gearing their product launches and promotions around the Chinese New Year. Is there an easy formula for positioning and adapting a brand correctly for Chinese consumers? Chinese New Year – celebrated last week to usher in the Year […]
East meets wild west
We report back first-hand with the latest on China’s ever-advancing landscape
WeChat, we buy
How social media is reshaping the Chinese brand experience
Who Will Buy “Masstige” Wines in China?
Masstige brands have great potential to create excitement among the new generation of wine drinkers in China