Posts Tagged ‘Australia’
Press Release: Tough challenges ahead in Australian wine market
Wednesday, February 9th, 2011
New Australia reports 2011: Just published
Friday, February 4th, 2011Two new Wine Intelligence reports focused on Australia wine consumers are now ready for purchase:
1. Australia Portraits 2011: the consumer segmentation and in-depth analysis of Australia’s wine drinkers.
- Find out more details on who the Australia Portrait groups are in 2011 and how understanding them can help your business from the Australia Portraits factsheet.
2. Australia Landscapes 2011: detailed and up-to-date market and consumer insights. Landscapes included a summary of the Australia Portrait groups detailed in the full Portratis report above.
- Australia Landscapes Contents
- Find out more details of the content of this report from the Landscapes brochure here.
How to purchase? Reports can be purchased by contacting Natasha Rastegar at our London office: natasha@wineintelligence.com or Stephanie Duboudin, Australia Country manager, based in Melbourne: Stephanie@wineintelligence.com
- Portraits single-user licence =AUS $4000 – £2500 – 3.100 euros
- Landscapes single-user licence = AUS $5000 – £3000 – 3.700 euros
Why don’t British girls love Australian?
Sunday, January 16th, 2011Who is drinking Australian wine in the UK?
Australian wine is engaging older wine drinkers in the UK, but is failing to excite younger UK wine drinkers to the same extent, and this is particularly true among female drinkers.
UK Vinitrac® findings from October 2010 show that of the 57% of the UK regular wine drinkers who opted for Aussie wines in the previous 6 months, two thirds were aged over 45 years old, with 1 in 4 of them being aged over 65 years old. Those not currently purchasing Australian wine in the UK tend to be of the ‘millennial generation’ (i.e. the under 35 year olds).
