Sparkling Wine in the Swedish Market 2018

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A new Wine Intelligence report on the Swedish wine market – Sparkling Wine in the Swedish Market 2018 – provides an overview of the consumption behaviour and attitude towards sparkling wine among Swedish regular wine drinkers, as well as the latest trends observed by the trade.

 

 

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Key findings include:

1.SPARKLING WINE CATEGORY EXHIBITS STRONG GROWTH OVER THE PAST FIVE YEARS
Per capita consumption of sparkling wine in Sweden has seen promising growth both in the short and long-term
2. SPARKLING WINE REMAINS AN OCCASIONAL BEVERAGE CHOICE IN SWEDEN
Despite the promising growth of sparkling wine in Sweden, sparkling wine remains an occasional choice and Swedish drinkers are most likely to consume sparkling wines at home or at a friend’s house
3. CHAMPAGNE, PROSECCO, AND CAVA MOST POPULAR AMONGST SWEDISH CONSUMERS
Champagne, Prosecco and Cava have the highest awareness rates amongst Swedish drinkers, with Champagne and Prosecco consumed by over half of sparkling wine drinkers
4. PROSECCO BRAND PIZZOLATO DOMINATES SPARKLING WINE BRANDS
Pizzolato is the sparkling wine brand with the highest awareness, purchase, consideration, recommendation, and affinity levels amongst Swedish drinkers of sparkling wine
5. YOUNGER WOMEN HAVE A STRONGER RELATIONSHIP WITH SPARKLING WINE COMPARED TO YOUNGER MEN
Women aged 18-34 are the most likely to be aware of Prosecco, while Champagne is better-known amongst more experienced consumers aged 55+

 

Drawing on data collected from our March 2018 wave of Vinitrac® (the world’s largest ongoing omnibus survey on wine consumer attitudes and behaviours), trade interviews, secondary sources and market experience, this 65-page report offers a detailed analysis of how the sparkling wine market in Sweden is performing and includes:
A full user-friendly data table with data from the questions asked of consumers, cross-tabbed by gender, age group, region and sparkling wine consumption
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