Sparkling times

Vinitrac SparklingThis May, Wine Intelligence will launch another wave of Vinitrac® dedicated to sparkling wine.  Vinitrac® is the world’s largest ongoing online study of wine drinkers in key global markets that allows us to monitor and track their attitudes, behaviour and relationship with still and sparkling wine around the world.

Sparkling wine has now become mainstream in key English-speaking markets such as the US, UK, Australia and Canada and it is showing impressive growth, from a small base, in Asian markets such as Japan and China.  In fact, last month, we published our first   report, which reveals that a younger wave of consumers are embracing bubbly much more openly than their predecessors, and trade sources are very positive about the future of sparkling wine in the country.
This new wave of Vinitrac® Sparkling was introduced due to the growth in popularity of sparkling wine and the necessity for producers to understand this category and their consumers. By submitting questions or purchasing one our insight packages, such as a sparkling wine brand health check, label and packaging test, or sparkling wine usage and attitude study, you can take part in this Vinitrac® wave and learn more about your consumers.
Other recent sparkling wine reports, with consumer data gained from Vinitrac®, reveal the following:
To learn more about sparkling wine consumers around the world, submit your question request or finalise a project before Wednesday 2nd May 2018 to get included in this wave of Vinitrac® Sparkling.
Our Vinitrac® Sparkling surveys use a representative sample of adults who drunk at least one type of sparkling wine in each of the countries we study. An omnibus survey consists of a standard question set that can be supplemented with your bespoke questions.  A bespoke survey gives you more control over the make-up of the survey sample and the structure of the standard question set, as well as the option to add bespoke questions.  To learn more about how Vinitrac® works including what it means to have ‘representative’ data, quota sampling, and calibrations, read this article on What is Vinitrac®?.
Vinitrac® Sparkling
Survey in field: May-June 2018
View full brochure here
Author: Courtney Abernathy

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