Portraits: the cross-industry consumer segmentation of wine drinkers
Price per Portrait report: 5 credits | £2,500 | Currently available for Australia, Canada, UK & USA*
Get to the hearts and minds of wine drinkers with the Portraits report series: the wine business consumer segmentations, designed to enhance business strategy development.
Portraits are developed from a programme of in-depth quantitative and qualitative insights to identify distinct groups of wine drinkers in each market, based on their relationship with wine, providing wine businesses with a reference segmentation which can be applied to individual brands, categories and companies.
*Potential Portraits reports for publication in 2012: China and France
Please contact us if you are interested in these potential reports.
Portraits
Australia Portraits
Publication Date: Jan 2011
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Canada Portraits
Publication Date: Feb 2011
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UK Portraits
Publication Date: Sep 2011
Planned update: Sep 2012
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USA Portraits
Publication Date: Feb 2011
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