The closures report: consumer trends in the UK, USA and Australia
Since Wine Intelligence started reporting on closures 8 years ago, screw-cap has gone from upstart newcomer to acceptable mainstream, and in some markets to #1. We now appear to be entering a world in which closure types are chosen less on whether or not they work, and more on aligning with the type of wine in the bottle, and the type of consumer being targeted.
The Wine Intelligence closures report therefore sets out consumer perceptions towards screw-cap, synthetic cork, and natural cork closures in 3 major wine markets. The report provides you with data on consumer closure preferences in the UK, USA and Australia and it reveals the differences and similarities that can be drawn in terms of your target consumers’ demographics, attitudes, behaviours regarding wine closures and subsequent the Portrait groups they are belonging to.
Price: 1 credit | £500
Publication Date: Oct 2011
Closures Trends
Further details about this report
