Consumer Segmentations

Cross-industry consumer segmentation of wine drinkers

Get into the hearts and minds of wine drinkers with the Portraits report series: comprehensive wine consumer segmentations, designed to enhance business strategy development.

Wine consumer segementations, or Portraits, are developed from a programme of in-depth quantitative and qualitative insights. In each market we have identified distinct groups of wine drinkers based on their relationship with wine, providing wine businesses with a reference that can be applied to individual brands, categories and companies.

Product
Publication Date Price
Thumbnail Master CURRENT v2

Australia Portraits 2014

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May 2014
£2,500

or 5 credits

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China_PortraitsCover

China Portraits 2012

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August 2012
£2,500

or 5 credits

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Thumbnail Master CURRENT

UK Portraits 2014

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November 2013
£2,500

or 5 credits

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Thumbnail Master CURRENT v2

USA Portraits 2014

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April 2014
£2,500

or 5 credits

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