Consumer Segmentations

Cross-industry consumer segmentation of wine drinkers

Get into the hearts and minds of wine drinkers with the Portraits report series: comprehensive wine consumer segmentations, designed to enhance business strategy development.

Wine consumer segmentations, or Portraits, are developed from a programme of in-depth quantitative and qualitative insights. In each market we have identified distinct groups of wine drinkers based on their relationship with wine, providing wine businesses with a reference that can be applied to individual brands, categories and companies.

Product
Publication Date Price
Wine Intelligence Meixco Generations 2016 Brochure

Wine Intelligence Mexico Generations 2016

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August 2016
£2,000

or 4 credits

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US PORTRAITS 2

US Portraits 2016

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June 2016
£2,500

or 5 credits

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UK Portraits

UK Portraits 2016

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May 2016
£2,500

or 5 credits

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CAN Portraits

Canada Portraits 2015

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October 2015
£2,500

or 5 credits

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Thumbnail Master CURRENT v2

China Portraits 2015

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May 2015
£2,500

or 5 credits

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Thumbnail Master CURRENT v2

Australia Portraits 2014

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May 2014
£2,500

or 5 credits

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