Online Retail and Communication in the Brazilian Market 2018

Brazil E-Retail and CommsThe latest Wine Intelligence report on the Brazilian wine market – Online Retail and Communication in the Brazilian Market 2018 – is a brand new report that provides an overview of online shopping habits in Brazil and how different organisations are using the internet to enhance to reach Brazilian wine consumers.
1. There are around 8 million online shoppers in Brazil and of those, around 1.7 million buy wine online on a monthly basis. Wine sales online increased 40% from 2016 to 2017
2. The Brazilian online shopper is typically younger, more adventurous, more typically male, a higher earner and drinks wine more frequently than other wine drinkers in Brazil
3. The most trusted online information sources are wine apps, online shopping websites and wine producer/brand’s websites

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Drawing on data collected from our October 2017 wave of Vinitrac® (the world’s largest ongoing omnibus survey on wine consumer attitudes and behaviours), secondary sources and market experience, this 36-page report offers a detailed analysis of how the Brazilian digital market is performing and includes:
▪Demographics of regular wine drinkers in Brazil by gender, age, and Brazilian states
▪Wine buying behaviour, including channel and store usage as well as online frequency, occasions and motivations
▪Case studies of online retailers
▪Analysis of general wine information usage and trust levels

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