March 2018

Sparkling times

Vinitrac Sparkling

This May, Wine Intelligence will launch another wave of Vinitrac® dedicated to sparkling wine.  Vinitrac® is the world’s largest ongoing online study of wine drinkers in key global markets that allows us to monitor and track their attitudes, behaviour and relationship with […]

The digital buzz in Brazil

Brazil technology 2

Brazil has the world’s third highest incidence of online shoppers among regular wine drinkers, according to Wine Intelligence’s first report on Online Retail and Communication in the Brazilian Market 2018 report.

The ProWein Experience

ProWein400x400

The growing size and influence of the annual ProWein trade show offers a unique chance for attendees and exhibitors to reflect on their own values and competitive advantage.

‘The world of wine in 15 years’ time: Key success factors by Wine Intelligence – Wine News Italy

Wine News

BOOM DEL PROSECCO E DEI ROSÉ, L’INVECCHIAMENTO DEL CONSUMATORE MEDIO, L’AVVENTO DELL’ONLINE, IL RUOLO DELLE DONNE: I GRANDI CAMBIAMENTI DEL MONDO ENOICO IN “THE WORLD OF WINE IN 15 YEARS’ TIME: KEY SUCCESS FACTORS” BY WINE INTELLIGENCE During ProWein 2018, Wine News […]

Germany Label Design 2018

Germany Label Design 208

First impressions are always important, and this is definitely true when it comes to wine labels. Consumer choice can be significantly influenced by what the label you put on your wine says about the type, quality and heritage of your product – […]

Online Retail and Communication in the Brazilian Market 2018

Brazil E-Retail and Comms

The latest Wine Intelligence report on the Brazilian wine market – Online Retail and Communication in the Brazilian Market 2018 – is a brand new report that provides an overview of online shopping habits in Brazil and how different organisations are using […]

[yellow tail] crowned world’s #1 most powerful wine brand by consumers – Grapegrower & Winemaker

Graper Grower & Wine Maker Aus & NZ

On the 6th of March 2018, Grapegrower & Winemaker published an article on Wine Intelligence’s first Global Wine Brand Power Index 2018, which named Yellow Tail as the #1 most powerful wine brand according to consumers. “Australian family-owned wine brand [yellow tail] […]

Power brands: the back-story

gbrand pwoer index

The trials of building a model to explain the influence of brands on consumer behaviour in the global wine category

Efficient brain theory

Juan article

What do clever people and powerful brands have in common?

Growing Rosés

US ROse

Pink wines have undergone a remarkable renaissance around the world, especially in the US market – why has the once derided rosé category suddenly become hip?

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