November 2017

A good year – James Halliday for The Australian

The Australian

James Halliday’s latest piece for The Australian serves as an overview of the Australian wine market and identifies China as Australia’s most important export market. Borrowing from the key trends in China that Wine Intelligence identified earlier in the year, Halliday comments: “Wine […]

US Routes to Market 2017

US Routes to Market 2017

In our work with clients in the US market for the past 10 years, one of the most common themes has been how to navigate the difficult terrain of establishing effective and profitable routes to market within the US. For the first […]

October 2017

Marking your territory

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Regions the world over know the value of establishing “territory brands” – but to do so they need a coherent agreed strategy

Senses working overtime

Barullo doors

Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers

Marketing horror

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How Halloween is casting a spell over autumn drinks campaigns

Germany Landscapes 2017

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This 87-page report is the result of our ongoing Vinitrac® quantitative survey of regular wine drinkers in Germany and in-depth trade interviews with local industry experts. Drawing on market experience and secondary sources to support our detailed analysis of how the market […]

Wine Intelligence Events: China Market Workshops

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This November, our market specialists are hitting the road and bringing Wine Intelligence insights on the Chinese wine market straight to Lisbon, Porto and Madrid.

Flavour and Varietal Preference in the Japanese Wine Market 2017

Japan Varietals

This report provides insight to assist those in the industry to understand the varietal and flavour descriptor preferences of Japanese regular wine drinkers, focusing on what types of grape varieties they are consuming, what their favourites are and which specific wine style […]

Getting emotional

wine tourism

A growing body of academic research is showing that wine tourism is more than just a nice-to-have for the category

‘The Business of Bubbles and Beyond’

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In a seminar entitled “Trends to Watch in 2018: The Business of Bubbles and Beyond”, Chuan Zhou will join moderator Debra Meiburg MW and other panellists for an interactive discussion between speaker and audience at this year’s Honk Kong International Wine & Spirits Fair 2017.

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