February 2018

What is Vinitrac®?

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Behind the scenes at the world’s largest wine consumer survey

Il boom dei vini naturali

Italy Natural Wines

Italy has embraced the sustainable wine movement more strongly than any other major production country, according to Pierpaolo Penco, Wine Intelligence Italy Country Manager

New rules, new game

Finland NN

How tax increases and new regulatory freedoms around lower alcohol drinks are driving changes in Finnish wine consumer behaviour

Finland Landscapes 2018

Finland Landscapes 2018

Finland Landscapes 2018 shows there is a potential for growth in the wine market as government restrictions now allow for more choice and availability of different wines outside of the country’s alcohol monopoly and a greater proportion of Finns now say that they […]

Sparkling Wine is Popping the Chinese Preference for Red – Jing Daily

Jing Daily - China

Jing Daily, ‘the leading digital publication on luxury consumer trends in China’, recently reported on the first Wine Intelligence Sparkling Wines in the Chinese Market 2018 report stating that sparkling wines may be overtaking the popularity of red wine in the country. […]

Wine Intelligence predicts bright future for sparkling in China – Harpers

Harpers

Lisa Riley at Harpers reported findings from the Sparkling Wine in the Chinese Market 2018 report published in February 2018, particularly that Chinese consumers may be beginning to overlook traditional stereotypes that have held back sparkling wine consumption in the past. “The […]

Sparkling Wine in the Chinese Market 2018

Sparkling Wine in the Chinese Market 2018

The sparkling wine category in China is extremely small compared to the still wine category. While Germany consumes five bottles of still wine for every bottle of sparkling wine, China consumes 100 bottles of still wine for every bottle of sparkling wine. […]

Signalling effect: Go big or go home

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Do consumers care if a brand is marketing itself in an expensive way? An expensive engagement ring signals long term commitment rather than short term intention; a hand-written letter signals thoughtful and planned care rather than last minute improvisation; and the colourful […]

Big, beautiful tax cut

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Almost unnoticed in the latest US tax legislation is a surprising and welcome rebate for the wine industry Donald Trump may be not be everyone’s idea of a good leader, but anyone selling alcoholic beverages in the US ought to be raising […]

Can China fizz?

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Traditional stereotypes have held back sparkling wine in China – but consumer views are changing  China still hasn’t quite found a taste for bubbly – but what might happen if it did? Globally, the sparkling wine category continues to grab headlines and […]

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