September 2014

Regulatory logjam in the UK lower alcohol market


The Government’s Public Health Responsibility Deal aims to remove 1 billion alcohol units from the UK market, but the tax system isn’t helping promote lower alcohol wines

Vinitrac® Global – October 2014 wave


Next month we’ll be talking to consumers in 15 major global markets – what would you like to know?

Wine Intelligence Compass 2015

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New report release: Wine Intelligence – Wine Intelligence Compass 2015

The international market puzzle


The world’s wine markets represent a broad spectrum of behaviours, opportunities and challenges

Austerity’s silver lining


Falling retail prices for traditional gifts – including wine – are giving Chinese consumers a particularly happy Mid-Autumn Festival

Three steps to Premium


23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?

August 2014

Four things your wine brand needs to do to win in China


Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority

How pre-wine drinkers build their knowledge


Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

It’s all in the mind


Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)

We are now recruiting


Wine Intelligence London office: PA to the Chief Executive
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