September 2014

Regulatory logjam in the UK lower alcohol market

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The Government’s Public Health Responsibility Deal aims to remove 1 billion alcohol units from the UK market, but the tax system isn’t helping promote lower alcohol wines

Vinitrac® Global – October 2014 wave

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Next month we’ll be talking to consumers in 15 major global markets – what would you like to know?

Wine Intelligence Compass 2015

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New report release: Wine Intelligence – Wine Intelligence Compass 2015

The international market puzzle

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The world’s wine markets represent a broad spectrum of behaviours, opportunities and challenges

Austerity’s silver lining

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Falling retail prices for traditional gifts – including wine – are giving Chinese consumers a particularly happy Mid-Autumn Festival

Three steps to Premium

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23 million Americans typically spend over $15 on a bottle of wine from a store – what can we learn about them?

August 2014

Four things your wine brand needs to do to win in China

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Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority

How pre-wine drinkers build their knowledge

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Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

It’s all in the mind

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Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)

We are now recruiting

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Wine Intelligence London office: PA to the Chief Executive
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