November 2017

Gli sparkling ad Hong Kong per capire come sfondare in Asia – Wine Meridian

Wine Meridian

Following Research Director Chuan Zhou’s appearance on The Business of Bubbles and Beyond panel at the Kong Kong International Wine & Spirits Fair, Wine Meridian have provided a useful summary of the panel’s discussion.

China Portraits 2017

China Portraits 2017

This 83-page report is a comprehensive wine consumer segmentation study of 52 million Chinese urban upper-middle class drinkers of imported wine. Readers familiar with our previous China Portraits reports will be aware that it is designed to enhance marketing strategy development, and […]

Press Release: Few power brands in the German market, creating favourable conditions for market entry, according to a new report by Wine Intelligence

Germany Landscapes 2017

Few power brands in the German market, creating favourable conditions for market entry, according to a new report by Wine Intelligence

Wine Australia bullish on screwcaps in China – The Drinks Business

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Research conducted by Wine Intelligence shows rising recognition of screwcaps among Chinese wine drinkers, but natural cork remains the preferred closure.

A good year – James Halliday for The Australian

The Australian

James Halliday’s latest piece for The Australian serves as an overview of the Australian wine market and identifies China as Australia’s most important export market. Borrowing from the key trends in China that Wine Intelligence identified earlier in the year, Halliday comments: “Wine […]

US Routes to Market 2017

US Routes to Market 2017

In our work with clients in the US market for the past 10 years, one of the most common themes has been how to navigate the difficult terrain of establishing effective and profitable routes to market within the US. For the first […]

October 2017

Marking your territory

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Regions the world over know the value of establishing “territory brands” – but to do so they need a coherent agreed strategy

Senses working overtime

Barullo doors

Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers

Marketing horror

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How Halloween is casting a spell over autumn drinks campaigns

Germany Landscapes 2017

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This 87-page report is the result of our ongoing Vinitrac® quantitative survey of regular wine drinkers in Germany and in-depth trade interviews with local industry experts. Drawing on market experience and secondary sources to support our detailed analysis of how the market […]

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