October 2017

Marking your territory

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Regions the world over know the value of establishing “territory brands” – but to do so they need a coherent agreed strategy

Senses working overtime

Barullo doors

Wines of Argentina’s recent Barullo tasting in London made a star of Argentine culture, and revealed some of the challenges facing its winemakers

Marketing horror

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How Halloween is casting a spell over autumn drinks campaigns

Germany Landscapes 2017

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This 87-page report is the result of our ongoing Vinitrac® quantitative survey of regular wine drinkers in Germany and in-depth trade interviews with local industry experts. Drawing on market experience and secondary sources to support our detailed analysis of how the market […]

Wine Intelligence Events: China Market Workshops

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This November, our market specialists are hitting the road and bringing Wine Intelligence insights on the Chinese wine market straight to Lisbon, Porto and Madrid.

Flavour and Varietal Preference in the Japanese Wine Market 2017

Japan Varietals

This report provides insight to assist those in the industry to understand the varietal and flavour descriptor preferences of Japanese regular wine drinkers, focusing on what types of grape varieties they are consuming, what their favourites are and which specific wine style […]

Getting emotional

wine tourism

A growing body of academic research is showing that wine tourism is more than just a nice-to-have for the category

‘The Business of Bubbles and Beyond’

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In a seminar entitled “Trends to Watch in 2018: The Business of Bubbles and Beyond”, Chuan Zhou will join moderator Debra Meiburg MW and other panellists for an interactive discussion between speaker and audience at this year’s Honk Kong International Wine & Spirits Fair 2017.

Getting back to nature

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Winemakers are getting back to their roots and employing a range of organic, biodynamic and preservative free practices. But does the consumer understand?

Press Release: Discount supermarkets the fastest growing wine purchasing channel in South Korea as wine consumers become more price conscious, according to a new report by Wine Intelligence

South Korea Landscapes 2017

Almost a third of South Korean semi-annual imported wine drinkers now buy wine from discount supermarkets, marking a significant increase from 2016. Wary of high tax rates, bargain hunters are increasingly likely to opt for lower alcohol beverages such as Moscato or beer, both of which enjoy lower tax rates than standard still light wine.

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