Rodrigo Lanari — Country Manager - Brazil (WI Brazil)
Based in São Paulo, Rodrigo is a market consultant to the Brazilian wine industry and is responsible for coordinating research and strategy projects there. He started his wine career in 2005, primarily involved with marketing and portfolio management for major importers. Rodrigo has extensive experience dealing with distribution at different channels, team management and wine branding.
He has a bachelor degree in Business Administration at Fundação Getúlio Vargas and is the first Brazilian to hold a Wine MBA at Bordeaux Management School (Kedge). Apart from the consultancy, he is a wine business professor at Associação Brasileira de Sommeliers and tasting member for Prazeres da Mesa magazine. Rodrigo holds the WSET level 3 qualification.
Additional languages: Portuguese , Spanish and German