Pierpaolo Penco — Country Manager - Italy

Based in Italy, Pierpaolo is a wine consultant to the Italian wine industry, as well as a wine writer.
After 6 years of experience in media & communications, and a master’s degree in tourism at MIB School of Management of Trieste, one of the major Italian business school, he has decided to combine his skills with his personal passion for wine. He is currently the Managing Director of the Wine Business Department at MIB School of Management Trieste, responsible for the training, research and communications for the wine industry.
He collaborates with several Italian consortiums, associations and wineries in the areas of strategy and corporate image, communication & public relations, market analysis, product development and wine tourism. His articles on Italian wine have been published in several leading journals.
Additional languages: Italian Italy



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