Jean-Philippe Perrouty — Director, Wine Intelligence - France
Based in Avignon, France as director of Wine Intelligence France, Jean-Philippe is one of France’s leading wine industry researchers. He holds a PhD in wine marketing from the Agronomic Engineer School of Montpellier, where he was a lecturer in wine marketing and accountancy for five years before joining Wine Intelligence. During his PhD he specialised in conjoint analysis methodologies, and has published several academic papers on the subject in conjunction with wine consumer behaviour research. He has presented most notably at the French Marketing Association conferences and at the Wine Marketing Symposium in Sonoma.
Jean-Philippe joined Wine Intelligence in 2005, and was appointed Research Director in 2008. On returning to France in 2012, he opened the company’s office in Avignon, where he has led numerous research and strategy projects in over 15 markets. He developed his passion for wine spending time in Corbières, where his family make wine