Wine Intelligence USA Label design 2014

Thumbnail Master CURRENT v2Wine Intelligence USA Label design 2014

 

83 page PowerPoint (pdf) – GBP 1,000 / EUR 1,200 / USD 1,650 / AUD 1,850 or 2 Report Credit
“Why have a wine label? Aside from the obvious legal requirements, wine labels are there to convey information quickly and clearly to the potential purchaser and/or consumer. As such, they need to be able to tell a story, quickly. To do this, wine labels typically need to fit within certain style groupings or archetypes to communicate their suitability for certain tastes, occasions and budgets. The style of label (including its color, font, design) gives important signals about the quality of the product, the expected price point and the occasions it is most suited for. At the same time, these signals must be traded off against the need for products to stand out on crowded shelves”
“The aim of this study was to test the appeal of commonly found label categories in the US wine market, to see which connect and engage best with different consumers and for different occasions.”
“Together with Amphora – wine label design specialists – we developed wine labels to illustrate the core defining features of each category which ranged from the traditional “Prestigious” & “Stately” through to the modern and even playful
“Light Hearted” & “Text Impact”. These ten labels were then tested in our online survey with over 2,000 US regular wine drinkers, to measure attractiveness, quality, price perceptions, likelihood to buy (formal and informal occasions) and imagery associations”
Excerpts from the report introduction
Contents
Methodology:
The data for this study was collected in Julyl 2014. Data was gathered via Wine Intelligence’s Vinitrac® US online survey and is representative of all US regular wine drinkers (n=2,072).
For full details on the methodologies used in Wine Intelligence research, please contact tetyana@wineintelligence.com.
View PDF Report Brochure (including contents and methodology)
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Request a single-user licence for Wine Intelligence US Label design 2014 report for GBP 1,000 / EUR 1,200 / USD 1,650 / AUD 1,850 or 2 Credit online, or contact me directly for an invoice by replying to this email. Contact us for details on multi-user licences.
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