Wine Intelligence

Béatrice Leung, Marketing Information Manager, Moët Hennessy UK Limited

Stefanie — Thu, 03 May 2012 16:30:57 +0000

“At Moët Hennessy UK, we find Wine Intelligence reports useful in providing clear facts & insights to understand current market dynamics.”

Indira Farah Augustin, Consumer Insights Director, Constellation Brands

Stefanie — Thu, 03 May 2012 16:27:04 +0000

“It was great working with Wine Intelligence on the Kim Crawford project! I was especially impressed with how multiple groups and cities were managed seamlessly and at a consistently high level. The entire team is quite strong. I also appreciated timely turnaround on debriefing the team with actionable, thoughtful insights. I am looking forward to the next project!”

Juan Somavía, Managing Director, Wines of Chile

Stefanie — Thu, 03 May 2012 15:30:03 +0000

“It’s always been a pleasure to work with Wine Intelligence and its fantastic team. Always a guarantee of professionalism and of a job well done. We have trusted them to do research in Asia, North America, South America or Europe, and the team have always delivered great market insights to guide our strategies. They are flexible, creative and a trusted partner for the long term.”

Wine Intelligence is now a MRS accredited centre

Stefanie — Thu, 03 May 2012 14:09:20 +0000

Wine Intelligence has been are accredited by the Market Research Society to offer courses leading to the MRS Advanced Certificate in Market & Social Research Practice.

For more information about our courses due to commence in Autumn 2012, please contact Stefanie, stefanie@wineintelligence.com

For more information about the Advanced Certificate in Market & Social Research Practice, please click here.

We are recruiting – Offre d’emploi chez Wine Intelligence France

Stefanie — Wed, 25 Apr 2012 12:04:54 +0000

Poste: Chargé d’étude marketing

Salaire : 23 à 26k Euros, à négocier suivant profil + Prime + intéressement

Lieu: Avignon (France)

A PROPOS DE WINE INTELLIGENCE

La société a été créée en 2001 et est le leader mondial du conseil et des études de marché pour les organisations du secteur vitivinicole. Nous travaillons de façon régulière dans une vingtaine de pays. Notre portefeuille de clients est composé d’Interprofessions, de producteurs et de distributeurs. Nous avons fait parti en 2005 des 10 finalistes du HSBC Startup Stars Awards et en 2009 nous avons été présélectionnés dans la catégorie ” meilleure entreprise internationale ” du T-Mobile Fast Company Growth Awards.

L’entreprise comporte 24 collaborateurs, dont 14 basés à Londres. Le bureau français (franchise), où a lieu le recrutement, a été ouvert en novembre 2011.

DESCRIPTION DU POSTE

Sous la direction d’un chargé d’études senior ou d’un directeur, participation et mise en oeuvre des études quantitatives, qualitatives et documentaires, à toutes leurs étapes:

Aide à la rédaction des devis
Réalisation des terrains (élaboration des questionnaires et des guides de discussion, mise en place et suivi)
Analyses et traitements des données
Rédaction des rapports
Restitutions auprès des clients

Agit également en support au développement marketing et commercial de l’entreprise

LIGNE HIÉRARCHIQUE

Gérant

COMPETENCES ET EXPERIENCE RECHERCHEES

Recherché:

Rigueur et goût pour le travail en équipe
Aisance rédactionnelle
Maîtrise du Pack Office, en particulier
Power Point et Excel
Anglais et français parlés couramment (impératif)

Les + :

Maitrise ou connaissance avancée des techniques d’études de marché
Maitrise ou connaissance avancée du logiciel SPSS
Connaissance et intérêt pour le secteur du vin
Aisance dans les relations interpersonnelles
Une troisième langue parlée ou lue

CE QUE NOUS OFFRONS

Bonus et intéressement aux résultats de l’entreprise
Devenir le collaborateur d’une entreprise dynamique et leader sur son marché
Une vision unique et ” de l’intérieur ” du secteur du vin
Pas de temps morts
Formation, dont une ou deux périodes de formation à la maison-mère à Londres

Cliquez ici pour visualiser ou télécharger le profil de poste

CONTACT

Jean-Philippe Perrouty, Gérant

jean-philippe@wineintelligence.com

Pas d’agence s’il vous plait

Diego Zambrano – Project Executive

Stefanie — Tue, 24 Apr 2012 17:49:35 +0000

Diego has joined Wine Intelligence after obtaining an MBA from the Cardiff Metropolitan University. At Wine Intelligence, he deals with both quantitative and qualitative research.

His past work experience includes working for AMR International, an UK based strategy consultancy firm specialising in commercial due diligence, having attained experience in acquisition strategy services.

Diego has worked broadly in the wine sector in the UK, with a particular consumer-focused approach, and it is through this work that he became passionate about wine. He also holds the WSET Advanced Certificate in Wine and Spirits.

Additional languages:Spanish & Portuguese

Wine Intelligence Think Tank at London International Wine Fair

Stefanie — Thu, 19 Apr 2012 17:18:27 +0000

We will be tackling big topics – how people choose wine, how loyalty is created and sustained, and how to predict future trends today. The sessions will draw on our latest thinking and will engage with a smaller, more interactive audience.

Place: All sessions will take place in Room 7, South Gallery, in the ExCeL London.

Session 1: The Science of Choice in the Wine Category: Decoding Neuromarketing for Wine 11:00-12:00pm

In the past few decades, we have learned a great deal from science about how people think and behave. We can now better understand the emotional responses of our brain and can use these insights to improve both our marketing and our products. This LIWF session aims to explore reasons for wine purchase beyond the rational choice cues and look at the extent to which marketing can trump our senses. Marketing can establish consumer expectations and improve actual consumer experience with the product or service. Is the wine category putting this to good use?

Here are a couple of studies to get you thinking:

Neuromarketing: Wine and the Spillover Effect

Non-Sensory Factors and The Psychology of Quality

Session 2: Building Brand Loyalty in Wine 2:30-3:30pm

Brand loyalty is often seen as the Holy Grail of wine marketing. As brand managers struggle to hold on to consumers in a tough economic climate, loyalty has become more important than ever – but are we up for the challenge? In this hands-on session, we will take a close look at whether brand loyalty still matters in the wine industry, what brand loyalty means, and how it may be achieved. The session is targeted at brand owners, managers and communicators, and will be packed with insights from our latest data and views from leading wine industry professionals.

Session 3: The Future of Wine in 60 Minutes 4:00-5:00pm

Continued dominance of the multiple retailers; increased ferocity for brand dominance, and a pessimistic global economy, are just some of the challenges facing our industry in the next 5 years. How is your business preparing for this uncertain future? Some businesses will look to be immune, whilst others will struggle and disappear. What will be the characteristics that will separate those that who just dream of success and those who achieve it?
Join us during our 60 minute think tank, to debate what will make or break wine in the future.

Please click here to request an invitation to our Think Tank Sessions and to the post-seminar drinks reception at 5:00pm, the second of a series of events marking Wine Intelligence’s 10th Birthday.

Places are limited so please register your interest early.

If you are attending LIWF and would like to meet us, contact us directly for meeting.

Wine Intelligence Seminar at Vinexpo Hong Kong 2012

Stefanie — Thu, 19 Apr 2012 13:35:57 +0000

Seminar title: Building winning wine brands for the Chinese market

Brief introduction to this seminar:

It’s time to share the secrets: we’ve seen some great blunders and some great success stories when it comes to imported wine brands in China, and we know what works. Consumers and the trade have been telling us the same story for the past 2 years now, and the trends are clear – there are simply some steps you can’t avoid if you want your wine brand to prosper in such a culturally complex market. With our extensive experience researching wine and branding across global markets, we’ve put together what you need to know. Rui Su, one of our in-house China expert anyalsts, will be presenting our latest findings at Vinexpo together with Lulie Halstead, CEO.

We would be delighted for you to join us as we present one of our 10 for 10 Wine Intelligence Business Awards just after the seminar at 5:30pm.

If you’d like to guarentee a seat in the conference room, please register here.

When? 16:30 to 18:00 on Tuesday, 29th May 2012

Where? Room 111/112 – Level 1, Hong Kong Convention and Exhibition Centre, 1 Expo Dr, Wan Chai, Hong Kong

If you would like to meet with Wine Intelligence during Vinexpo, please contact Rui Su directly at rui@wineintelligence.com

We are recruiting – Research Analyst

Maria — Wed, 18 Apr 2012 12:17:49 +0000

Position: Research Analyst
Type of role: Permanent, full-time
Salary & benefits: up to £24k depending on ability, + up to 10% of salary as bonus, + company pension scheme
Location: Wine Intelligence offices, Bermondsey, SE1, London, UK

Click here for full description

Please send your CV and cover letter to Juan Park, Research Director, at juan@wineintelligence.com

Nicola Hale, Marketing Manager UK, Concha y Toro

Stefanie — Wed, 18 Apr 2012 12:01:28 +0000

“Wine Intelligence have provided meaningful and actionable qualitative insights for several of my brands over the past year. The team are very professional and always willing to be as flexible as possible to meet tight deadlines, whilst still delivering great results. I find their depth of knowledge about the UK wine consumer particularly helpful in discussing both the approach and the results of our research.”