Wine Intelligence

How do you judge a book, then? – Consumer perceptions of wine labels (Wine & Viniculture Journal)

Stefanie — Thu, 02 Feb 2012 11:47:59 +0000

“Wine Intelligence recently conducted a study of UK and US consumers to assess the general meaning and value placed on certain styles of wine labels. This article is a brief overview of the key research findings.”

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Wine & Viniculture Journal

Business Bulletin 32 – Global Wine Market Insights

Stefanie — Tue, 31 Jan 2012 13:13:33 +0000

Our 32nd edition of the global Business Bulletin is out now – keeping you up-to-date with wine market and consumer insights from around the world.

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Click here to view and/or download the Bulletin

Market China Watch Vol. 3

Stefanie — Fri, 27 Jan 2012 16:22:27 +0000

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Catarina Vicente, Marketing Manager, and Henri Sizaret, VP Marketing, Symington Family Estates

Stefanie — Wed, 25 Jan 2012 17:31:22 +0000

“We had the pleasure of working with Wine Intelligence for the first time in 2011. The UK Consumer Research that Wine Intelligence has developed for our company has been key to understand and develop consumers and shoppers insights to then define well-grounded brand strategies. We were really pleased with how the work developed and impressed by their professionalism, flexibility and knowledge of the UK Wine Market.”

PRESS RELEASE: Wilhelm Lerner to merge Wine-Networks with Wine Intelligence

Stefanie — Wed, 18 Jan 2012 16:35:31 +0000

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Wilhelm Lerner – Associate Director, Country Manager – Germany

Stefanie — Tue, 17 Jan 2012 10:48:09 +0000

Wilhelm is the Country Manager for Germany, Austria and Switzerland and is responsible for the coordination of research projects and business development in these markets.

Wilhelm has over 20 years of wine marketing experience working for Segnitz import in Germany, Newton Vineyards in California and numerous projects for the wine industry with Wine-Networks a marketing consultancy he founded in 2001.

In addition to his strong involvement in the wine industry, Wilhelm can draw on a broad and comprehensive competence base from his position as partner of Arthur D. Little, leading global management consultancy, where he is responsible for the competence centres of consumer goods and strategy & organisation in Central Europe.

He holds a degree as Engineer in Winemaking and Viticulture from the Fachhochschule Wiesbaden/Geisenheim and an MBA from the University of San Francisco with specialisation in wine marketing.

Additional languages: German

We are recruiting – Winter Intern for Early 2012

Stefanie — Mon, 16 Jan 2012 15:58:59 +0000

Wine Intelligence is recruiting for a new intern. Our interns are deployed on a wide variety of tasks, ranging from research project work through to marketing activities and internal systems projects. We typically expect our interns to stay around 12 weeks, though this is flexible and dependent on the circumstances. Interns can be students, including those who need work placement experience as part of an academic course. They can also be people already in work, or looking for work, who are looking to understand the wine industry better from a business point of view. Some of our previous interns have gone on to become employees of Wine Intelligence, while others have returned to their studies or have gone on to work elsewhere. While the internship is not a paid position, the company typically makes a contribution towards an individual’s living expenses should the circumstances demand it.

Who we are looking for?

a strong academic record in the social sciences and/or business studies
a keen interest in the wine industry from a business point of view
a high level of fluency in both spoken and written English, and in at least one of the following additional languages: French, German, Italian, Japanese, Korean, Mandarin, Spanish.

Other skills that are beneficial but not essential to the role include:

experience in marketing, market research or the wine industry
experience in database and analytical software such as MySQL, SPSS, advanced Microsoft Excel and/or Microsoft Sharepoint.

What you can expect from us?

Wine Intelligence offers a unique opportunity to gain direct experience in the global wine business. In the past 12 months the company has worked in 18 markets, serving clients in virtually every major wine producing area of the world. Interns will have the opportunity to work on a range of in-house and client projects, which will help develop research skills, project management skills, strategic thinking, data analysis, marketing, and the ability to work within high performance teams operating to tight deadlines.

Please send applications, in the form of a CV and covering letter, to Stefanie@wineintelligence.com

Miranda Fong – Project Executive – Publishing

Stefanie — Fri, 13 Jan 2012 11:00:50 +0000

Miranda is a Project Executive – Publishing at Wine Intelligence responsible for helping to grow the company’s global reports business. In addition to her publishing role, Miranda supports both quantitative and qualitative research projects with her distinct expertise in the Canadian and Australian wine markets.

Her enthusiasm for wine began with her previous experiences in the restaurant industry, driving her to discover the subtle nuances of food and wine pairing. At Wine Intelligence she enjoys leveraging social media and using her wine knowledge to help deliver interesting reports that both engage the wine trade, and offer a true glimpse of today’s global wine environment. She holds the Advanced WSET certificate in Wines & Spirits and looks forward to completing her Diploma in the near future.

Miranda’s previous experience prior to joining Wine Intelligence included working for Stratus Vineyards, a Canadian-based boutique winery; as well as two years spent at the University of Adelaide in Australia where she completed her Masters degree in Wine Business.

Additional languages:French & Cantonese

PRESS RELEASE: US demand for sparkling wine growing, defying economic uncertainty, according to new report

Stefanie — Mon, 09 Jan 2012 16:07:16 +0000

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ProWein ’12: first stop for our 10th Birthday

Stefanie — Sun, 08 Jan 2012 10:54:55 +0000

Wine Intelligence is delighted to be celebrating our 10^th birthday next year and we have a busy programme of events lined up to make it a special and celebratory year for us, our clients and industry friends. We’ll be kicking off the birthday celebrations in Germany as part of our ProWein seminar programme on Tuesday, March 6^th 2012…

9.00 – 9.45: “5 things you need to know about doing business in Asia” – the most interesting insights generated from Wine Intelligence consumer and trade research in China, Japan and South Korea.
10.00 – 10.45: “How to market wine as a luxury product” – beyond the exclusive world of fine wine, perceptions of luxury in wine are complex and emotive. Join our panel to learn how to leverage the idea of luxury in the wine category.
11.00 – 11.45: “Wine and the digital conversation” – Is the future of wine really online? How will Web 3.0 – when it arrives – change the game? This will be an international debate on the future of wine in the digital conversation.
12.00 - 12.45: The Wine Intelligence 10^th Birthday celebration reception for our clients and friends

Location: CCD South Room 7
… More details to follow on both ProWein and our 10^th birthday celebrations in the New Year!