Vinexpo Hong Kong 2018 Conference @ Hong Kong Convention and Exhibition Centre
This May, Wine Intelligence Research Director Chuan Zhou will be presenting at the Market Conference hosted by Wine Australia, on the second day of Vinexpo Hong Kong 2018. The theme of the conference is ‘Growing demand for Australian Wine.’
Amongst fellow speakers, Chuan will examine the future trends for wine in key Asian markets, building on market and consumer insights from Wine Intelligence in Greater China, Japan, South Korea and Singapore. His presentation will investigate future consumer demand for, and expectations of wine and review the trends that will impact consumers’ wine choice. Wine Intelligence has been tracking consumer behaviours and attitudes toward wine in key Asian markets for nearly 10 years and Chuan will use the insights to examine the myths and realities of Asian wine market dynamics and ask:
What will motivate future consumers in Asia?
How will consumer demand impact routes to market?
What will successful wine brands look like in the future?
For more information on Vinexpo Hong Kong and to register, please click here.
Venue: Conference Hall, Hong Kong Convention and Exhibition Centre