Must – Fermenting Ideas @ Cascais, Portugal
This June, CEO Lulie Halstead travels to Portugal to join an illustrious panel of industry experts for a 3 day exploration of the heavyweight issues (and rich opportunities) that the wine industry faces. Speaking at Must – Fermenting Ideas on Thursday 8th June, Lulie will examine how we address Millennials through the different communication channels open to us in the world of wine.
Are Millennial consumers fundamentally different to the other generations that have come before them, particularly when it comes to wine? In terms of communicating with this cohort, should they be treated as a defined and fundamentally different segment for marketing purposes? And key to the future success of wine, are they going to revolutionise the wine category?
Where: CENTRO DE CONGRESSOS DO ESTORIL, Av. Amaral, 2765-192 Estoril, Portugal
When: Afternoon session (14.30–18.00), Thursday 8th June 2017
About Lulie: Lulie is co-founder and CEO of Wine Intelligence and regarded as a leading thinker in the world of wine business strategy. Prior to co-founding Wine Intelligence, she developed expertise in the wine industry, with hands-on roles in importing, marketing & retailing. She specialises in qualitative research practices and trend research, constantly developing new ways to uncover the processes of the subconscious mind. Lulie is a frequent and valued speaker at many international wine industry and academic conferences around the world.
About Must: “For the first time ever, some of the top world wine masters will be meeting in Cascais, Lisbon, to debate, discuss trends and question about the future of the wine world. During three days, Portugal will be setting the international agenda with MUST – Fermenting Ideas.” For more information, click here.